首页
登录
职称英语
A. weak B. as C. difficult D. convincing E. missing F. surprise G. consu
A. weak B. as C. difficult D. convincing E. missing F. surprise G. consu
游客
2024-09-03
3
管理
问题
A. weak B. as C. difficult D. convincing E. missing
F. surprise G. consumption H. prices I. conversely J. help
K. foxed L. off M. overwhelmingly N. spot O. dumb
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a new study to be published in the Journal of Marketing, they are【C1】______ a trick.
A team of researchers, led by Akshay Rao of University of Minnesota, looked at consumers’ attitudes to discounting. Shoppers, they found, much prefer getting something extra free to getting something cheaper. The main reason is that most people are【C2】______ at fractions.
Consumers often struggle to realise, for example, that a 50% increase in quantity is the same as a 33% discount in price. They【C3】______ assume the former is better value. In an experiment, the researchers sold 73% more hand lotion when it was offered in a bonus pack than when it carried an equivalent discount.
This numerical blind【C4】______ remains even when the deal clearly favours the discounted product. In another experiment, this time on his undergraduates, Mr. Rao offered two deals on loose coffee beans: 33% extra free or 33%【C5】______ the price. The discount is by far the better proposition, but the experiment shows the supposedly clever students viewed them【C6】______ equivalent Marketing types can draw lessons beyond just pricing, says Mr. Rao. When advertising a new car’s efficiency, for example, it is more【C7】______ to talk about the number of extra miles per gallon it does, rather than the equivalent percentage fall in fuel【C8】______.
There may be lessons for officials who regulate prices too. Even well-educated shoppers are easily【C9】______. Sending everyone back to school for maths seems out of the question. But more prominently displayed unit prices in shops and advertisements would be a great【C10】______. [br] 【C4】
选项
答案
N
解析
此处应填入由blind所修饰的名词。人们看不到“打折更有价值”是一种数字“盲点”,“盲点”可用blind spot表达,故选N。
转载请注明原文地址:https://tihaiku.com/zcyy/3741857.html
相关试题推荐
Everyoneissurprisedthatshehasfallenoutwithherboyfriend.Theunderline
Thereisnoconceivablereasonwhythereshouldbeanydifficultyduringthepro
Thepolicehaddifficultyin______thefansfromrushingontothestagetotake
It’san_____difficultproblem,whichevenmanyprofessionalscannotworkout.A、e
Ina______market,it’sdifficulttosellgoodsunlessyouloweryourprices.A、de
WhichofthefollowingsentencesisINCORRECT?A、Whatadifficultsituationheis
Hesaiditwouldnotbeallthatdifficulttoreachapeacefulconclusiontothe
I’msurprisedtheyarenolongeronspeakingterms.It’snotlikeeitherofthem
Itisdifficulttobelievethenewspaperaccountsoftheriotsbecauseofthewa
TheLondonMarathonisadifficultrace._______,thousandsofrunnersparticipa
随机试题
LongbeforethefirstEuropeansarrivedinAmerica,astrangelookinganimal
马克思主义理论体系中最基本、最核心的内容是()。A.资本论 B.马克思主义政
下列人物属于《桃花扇》的有()A.李香君 B.席方平 C.阮大铖 D.侯
对声音信号采样时,( )参数不会直接影响数字音频数据量的大小。A.采样率 B
假性肥大型肌营养不良Duchenne型突变基因位点位于()A.Xq3
以下哪种营养物质缺乏能导致营养性佝偻病A、维生素B B、铁 C、维生素D
我国目前金融市场的监管架构是()。A.一行两会 B.一行三会 C.一委一行
患者,男,50岁,低热,乏力,多汗,食欲减退,体重减轻2个月余。体检:脾肿大明显
现代社会保障的核心内容是()。A.社会救助 B.社会福利 C.社会保险
根据会计法律制度的规定,应当在对外报送的财务会计报告上签名并盖章的有()。A
最新回复
(
0
)