2. 职称英语
  3. Read carefully the following excerpt on "IP film" and then write your respon

Read carefully the following excerpt on "IP film" and then write your respon

游客2024-09-02  10
问题     Read carefully the following excerpt on "IP film" and then write your response in NO LESS THAN 200 words, in which you should:
    - summarize the main message of the excerpt, and then
    - comment on the prevalence of "IP film".
    You should support yourself with information from the excerpt.
    Marks will be awarded for content relevance, content sufficiency, organization and language quality. Failure to follow the above instructions may result in a loss of marks.
    The IP Boom
    A trend for adapting works from other mediums is sweeping China’s film industry. An "IP film" refers to a film adapted from an original work protected by intellectual property (IP) rights. Film adaptations are nothing new in China. Previously, the majority of adaptations had their roots i in masterpieces of classical literature, stage plays or older films.
    With box office records being smashed by adaptations with alarming frequency, it seems Chinese filmmakers are trying to throw anything and everything toward the vortex of the big screen—from best-selling novels and short stories to properties from rather less traditional realms such as jokes, animated shorts, toys, digital games and pop songs. Even dictionary entries and certain catchphrases are getting another potential day in the spotlight.
    Meanwhile, profit-hungry investors have swarmed film production. Not ones to be left out, large Internet companies such as Baidu, Alibaba and Tencent, Letv and Youku have set up film departments. Ten years ago, no more than 100 movie investors were in operation, whereas now, there exist more than 1,500, the majority of whom inhabit the private sphere.
    During the Beying International Film Festival in this April, many filmmakers mentioned the fierce race for adaptation rights. At present, the film industry is experiencing a shortage, not of investment, but rather of creative ideas. This is one of the reasons why film producers so frequently use adaptations as recourse.
选项
答案     The Positive Influences of the Prevalence of IP Films
    China is witnessing a burgeoning IP film industry which sees an increasing number of best-selling novels rather than the masterpieces of classical literature put on screen, and finds more investors swarming into the market. The influences of the prevalence of IP films, in my opinion, are positive.
    First and foremost, IP films are mainly adapted from novels or materials popular with the public, and therefore, they can draw the attention of many moviegoers and ensure that they are lucrative. This is beneficial to the growth of the Chinese film industry. Second, the boom of IP films provides more job opportunities and can be expected to promote the overall quality of Chinese films. The abundant investments on IP films offer many anonymous but brilliant writers opportunities to show their talent. More talents are discovered and get involved in the film industry; more good works can be created to promote the overall quality of Chinese film industry. Third, the prevalence of IP films is beneficial to the spread of Chinese culture. Compared with other literary forms, the IP films can entertain those who wish to have a better understanding of the Chinese culture in a more enjoyable way. They can attract not only the Chinese viewers but also the foreign ones, thus disseminating the Chinese culture.
    In conclusion, I think the influences of the prevalence of IP films are positive.
解析     本题的主旨是评论IP电影盛行的现象。首先应当总结概括材料中内容，再给出自己的观点。文章结构可安排如下：
    第一段：简要概括材料内容，提出自己的看法——IP电影的盛行所产生的影响是积极的。
    第二段：分三点铺陈论述自己的观点。第一，IP电影拥有大量的观众，这会为中国电影行业带来很大的经济利益：第二，IP电影盛行创造了大量的就业机会并有望提高中国电影的整体水平；第三，IP电影的盛行有利于传播中国文化。
    第三段：总结全文，重申观点——IP电影的盛行所带来的影响是积极的。
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