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  3. (1) Apple Inc. wants to take back control of how users consume media on its

(1) Apple Inc. wants to take back control of how users consume media on its

游客2024-08-25  48
问题     (1) Apple Inc. wants to take back control of how users consume media on its devices.
    (2) The company pioneered the move to digital music with iTunes downloads, only to see upstarts like Spotify popularize a new way of listening to music on demand. It built Newsstand into its mobile software as a one-stop shop for news apps on Apple devices, but users rarely see it that way — with services such as Flipboard offering a more seamless way to read aggregated news.
    (3) Apple struck back on Monday in the keynote speech of its Worldwide Developers Conference. It unveiled Apple Music, which combines a subscription-based, on-demand streaming-music service, a 24-hour global Internet radio station, and a service for artists to connect with listeners.
    (4) It also introduced an app called News, which will be included in a forthcoming update to its iOS mobile software that launches this fall. News combines articles from news organizations including ESPN, the New York Times and Conde Nast, presenting them in a single format in the style of a digital magazine.
    (5) Apple has at least one other content service in the works — a streaming TV service that wasn’t announced on Monday, but could arrive before the end of the year.
    (6) "It’s interesting to see Apple trying to retake control of content," said technology analyst Jan Dawson, who runs Jackdaw Research. "It feels like Apple has been in limbo, adrift in the last few years. Music went to streaming. Video went to subscriptions and Apple sat back and watched that happen."
    (7) Together, the initiatives highlight Apple’s role at the intersection of media and technology. Once a pioneer, Apple now risked falling behind, as with music.
    (8) Apple is moving to reassert itself amid changes in how consumers watch television, read news and listen to music, while seeking to leverage its hundreds of millions of iTunes accounts and hundreds of millions of smartphones and tablets in consumers’ hands.
    (9) "There is this idea of appealing to a new generation with music," said Horace Dediu, founder of research firm Asymco. "And this generation doesn’t buy music, they stream it."
    (10) Apple said its streaming-music subscription service will cost $9.99 a month after a three-month trial period-similar to Spotify’s ad-free tier. Families will be able to share a single account for up to six members for $14.99 a month.
    (11) Eddy Cue, Apple’s senior vice president who oversees Internet services and software, said it reached an agreement with the three major music labels before the announcement.
    (12) In a second music move, Apple said it plans to launch a live radio station, Beats 1. It will broadcast 24 hours a day with DJs in Los Angeles, New York and London, and be available in more than 100 countries. Apple will also offer genre-specific stations, ranging from Indie rock to classical, created by other DJs.
    (13) "The vast majority of people in the world don’t subscribe to music, so we think there is a real opportunity," said Mr. Cue in an interview. "We’re trying to do something that’s bigger than streaming, that’s bigger than radio."
    (14) Apple said its Music service, which will be available on Apple devices on June 30, will be offered on devices running Google Inc.’s Android operating system later this year.
    (15) With news, Apple aims to give users a single spot to find news from a variety of publishers instead of sifting through individual apps.
    (16) Mr. Cue said Apple aims to help news organizations — many which are financially strapped — to publish articles in appealing layouts that work well for mobile devices.
    (17) The Apple initiative comes on the heels of Facebook Inc.’s launch last month of a news partnership called Instant Articles in which publishers post their stories directly in Facebook’s newsfeed.
    (18) Apple also introduced a feature called proactive assistant in iOS 9, the next version of its mobile-operating system aimed at making its devices smarter. Apple said the feature will suggest apps to launch or people to contact based on past usage. In addition, it will learn things over time such as a user’s music preferences.
    (19) The feature is somewhat similar to Google now, which aims to give users relevant information at the moment it is most useful. Apple sought to distinguish its service from Google by saying the information will be processed on the user’s device, won’t be shared with advertisers and isn’t linked to other Apple services.
    (20) Beyond media, Apple also used the two-hour-plus keynote presentation to announce expansions of its Apple Pay mobile-payments service and enhancements for its newest device, the Apple Watch.
    (21) The company said it is expanding Apple Pay to accept cards from Discover Financial Services Inc., as well as branded cards from certain retail stores.
    (22) For Apple Watch, the company announced a major software update — less than two months after the first Watches went on sale. The biggest change is the ability for apps to run natively on the Watch. Until now, Watch apps have had to run on an iPhone, which slowed performance of some apps. [br] What is the difference between Apple and Google?
选项 A、Google shares users’  information with its advertisers.
B、Apple provides relevant information at the moment when users are in need of it.
C、Apple’ s proactive assistant only uses information on the user’ s device for its recommendation service.
D、Google links users’  information from different devices.
答案 C
解析 细节题。信息定位至倒数第四段。文中对苹果和谷歌提供的推荐服务进行了对比，其最大的差别在于苹果宣称只会根据苹果用户单一设备上的数据进行推送，而不会关联所有设备，或与广告商共享用户数据。故选C。
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