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  3. (1) Not every self-driving car company is a hi-tech unicorn eager to disrupt

(1) Not every self-driving car company is a hi-tech unicorn eager to disrupt

游客2024-08-24  13
问题     (1) Not every self-driving car company is a hi-tech unicorn eager to disrupt the status quo. The latest firm to invite journalists to experience its autonomous technology is the epitome of traditional car manufacturing: Ford.
    (2) On its sprawling campus in Dearborn, Michigan, the century-old company is trying its hardest to look and act like a new startup. In March, Ford launched a subsidiary called Ford Smart Mobility (FSM) to develop in-car connectivity, ride-sharing and autonomous technologies. FSM is designed to compete like a startup, with the aim of translating Ford’s decade of work in autonomous systems into real products. At its first public autonomous vehicle demos, young engineers and entrepreneurs were enthused about reinventing our traffic-clogged cities.
    (3) "We’re rethinking our entire business model, " said Mark Fields, Ford’s CEO. "It’s no longer about how many vehicles we can sell. It’s about what services we can provide. We understand that the world has changed from a mindset of owning vehicles to one of owning and sharing them. " That has led to some quirky investments, such as Ford’s acquisition last week of a San Francisco-based crowdsharing shuttle bus startup called Chariot, and a partnership to provide the city with thousands of human-powered bikes for a ride-sharing scheme.
    (4) But while Ford’s car sales are fairly healthy today, Fields foresees a world transformed by driverless cars, Uber and climate change. "You could argue that in major cities, vehicle density will drop because of automated vehicles and congestion charges. Some cities might even outlaw personal use of vehicles. * One of Ford’s strategies to cope with this is to accelerate its efforts towards a fully autonomous car. Fields now says Ford will have a completely self-driving car, without a steering wheel, an accelerator or pedals, in production. It will initially be used only for robotic taxi services in restricted urban areas but should be available for consumers to purchase by the middle of the decade.
    (5) Ford’s newfound confidence in self-driving cars comes just as the technology’s pioneers are struggling to mature beyond this same gee-whiz enthusiasm. Google’s self-driving project, perennially (永久地) poised to be spun out into a separate company, recently lost key members, while Apple is rumored to have laid off dozens of engineers and scaled back its ambitious plans to build its own autonomous vehicle.
    (6) But other rivals still seem years ahead of Ford. Uber is beginning a driverless taxi pilot in Pittsburgh this week (albeit with a human safety driver), and startup Nutonomy is already offering robotic taxi rides in Singapore. To judge by Monday’s demos, on the other hand, Ford’s self-driving Fusions are still spooked (惊吓) by bushes growing too close to the road and paralyzed with indecision when confronted with pedestrians who may or may not be about to step off the pavement.
    (7) Its fleet of development cars, currently just 10 strong, looks thin compared with Google’s dozens of cars operating across the U.S. , or the thousands of autopilot-enabled Teslas gathering millions of miles of real-world data monthly. Ford aims to have 30 autonomous Fusions by the end of the year, and about 100 by the end of 2017.
    (8) But although Ford may appear to be lagging behind, it has been working quietly behind the scenes. Several self-driving startups, including Uber, Faraday Future and AutonomouStuff, are already using Ford Fusions (or its near equivalent, the Lincoln MKZ) to develop their own technologies. "It’s the absolute best vehicle right now for testing self-driving, " says Bobby Hambrick, CEO of AutonomouStuff, a company developing retro-fit automated driving kits. "There are no other carmakers that are so open to work through third parties like us."
    (9) Fields also points to the multinational’s competencies in building and selling vehicles. "We’ve been working on autonomous vehicles for over 10 years, " he said. "And for 100 years, we’ve built high-volume product with quality and affordability."
    (10) Fields finished his keynote address by predicting that autonomous vehicles will have as big an impact on society as Henry Ford’s moving assembly line did a century ago. He will be hoping that Ford will still be around to celebrate the centenary of the autonomous car. (本文选自 The Guardian ) [br] What’s the author’s attitude to the prospect of Ford’s autonomous car project?
选项 A、Utterly optimistic.
B、Fairly pessimistic.
C、Basically neutral.
D、Somewhat perplexed.
答案 C
解析 态度题，解答本题需综合全文信息。作者开篇提出话题，即老牌汽车企业福特研发无人驾驶新项目，随后介绍了它的研发理念、战略和一些技术发展情况，其中也将其与同领域的竞争对手相比较，分析了它的优劣势，结尾部分简单引用了福特首席执行官的观点。尽管福特当家人对这个项目表现得自信满满，但作者在行文中还是十分客观地分析了福特面临的挑战和问题，当然同时也指出了它的优势，可见，作者大致还是持不偏不倚的态度，因此C为答案。问题和优势兼顾，挑战与机遇并存，这是作者在文章中明确表现出来的，因此A和B均可排除；作者从基本情况的介绍到竞争优劣的分析均井井有条，没有表现出疑惑，故排除D。
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