首页
登录
职称英语
Read the following passage. Choose from the sentences A—G the one which best fit
Read the following passage. Choose from the sentences A—G the one which best fit
游客
2024-08-05
36
管理
问题
Read the following passage. Choose from the sentences A—G the one which best fits each gap of 61— 65. There are two extra sentences which you do not need to use.
As people spend more time on social media, advertisers are following them. Earlier this year Bavarian Motor Works(BMW)advertised on WeChat, a popular messaging app in China with around 550 million monthly users. But its ads were shown only to those whose profiles suggested they were potential buyers of expensive cars. Others were shown ads for more affordable stuff, such as smartphones. The campaign bruised a few egos. Some of those not shown the BMW ad complained, referring to themselves as losers.
【R1】______But it was also an example of how marketing chiefs are struggling to find the right way to reach consumers on new digital platforms, where they are spending ever more of their time.
【R2】______Today it has become a pillar of the advertising industry. Social networks like Facebook, Twitter and Linkedln have cultivated vast audiences: 2 billion people worldwide use them, says eMarketer, a research firm. Online advertising of all sorts continues to grow, and within that category, spending on social-media ads has gone from virtually nothing a few years ago to perhaps $20 billion this year.
【R3】______This means ads can be aimed at them with an accuracy that is unthinkable with analogue media. For example, Chevrolet, an American car brand, has sent ads to the Facebook pages and Twitter feeds of people who had expressed an interest in, or signed up to test-drive, a competitor’s vehicle.
【R4】______Facebook, Twitter, Instagram and other platforms are selling ads containing " buy now" buttons, which let users complete a sale on the spot. It is too early to tell how many consumers want such a convenience, but the social platforms foresee a future in which they get paid by advertisers to provide instant-shopping services that make the platforms more useful to their members, and get them to spend more time on them.
【R5】______Instead of creating a single, broad-brush message that will run across television, radio, print and outdoor, they are producing many variations on a theme, matching each to the subset of consumers they judge most likely to respond to it. Last month Lowe’s, an American home-improvement retailer, ran a campaign on Facebook in which users were sent one of several dozen versions of its ad, depending on which part of their homes they had mentioned on social media.
Questions 61 to 65
A. Marketing chiefs also need to think through efforts to give their brands "online personalities".
B. Advertisers like social-media platforms because they gather all sorts of data on each user’s age, consumption patterns, interests and so on.
C. Such fine-tuned targeting means that the distinction between advertising and ecommerce is becoming blurred.
D. But in attempting to ride social-media trends, companies can easily fall flat on their faces.
E. To wring the most out of the ability to target consumers precisely on social media, ad agencies are making big changes to their campaigns.
F. The carmaker’s experience shows the complexities of advertising today, when it is so easy for dissatisfied customers to make their voices heard.
G. Not long ago social-media marketing was something that brand managers might ask their summer interns to deal with. [br] 【R3】
选项
答案
B
解析
文章第四段第二句说明“广告可以精准投放,而其他类似的媒体做不到这一点”。据此可推测该段首句应与社交媒体营销的优点有关。B项意为“广告商喜欢社交媒体平台,因为平台能够收集用户年龄、消费模式与兴趣等多项数据”,点明了社交媒体的优点,并且这些优点可以用于第二句提到的“精准投放”,最符合语境。
转载请注明原文地址:https://tihaiku.com/zcyy/3706769.html
相关试题推荐
Followingthepatternshowninthenumbersequencebelow,whatisthemissingnu
Whatisthefollowingwordwhenitisunscrambled?HCPRAATEUparachuteparachute降落
Whichoneofthefollowingpatternsdoesnotbelongwiththerest?HINT:Thinko
Writeonthefollowingtopic.Increasingnumbersofpeoplearevirtuallyslaves
WhichofthefollowingisNOTmentionedasoneofthepenalties?[br][original
WhichofthefollowingisNOTmentionedasoneofthepenalties?[br][original
WhichofthefollowingisNOTmentionedasoneofthepenalties?[br][original
WhichofthefollowingisNOTmentionedasoneofthepenalties?[br][original
Followingthepatternshowninthenumbersequencebelow,whatisthemissingnu
Writeaboutthefollowingtopic.Incontrasttothemassenthusiasmforreturnin
随机试题
Ifthework______bytheendofthismonthisdelayed,theconstructioncompanywi
清晨的街道俨然成为自行车的“洪流”,上班去的人们都穿上了五颜六色的夏服。8月盛夏,最高气温可达到三十七八度,不少姑娘穿起露肩、低胸、无袖的上衣,有的小伙
下列关于非突触化学传递的叙述,错误的是()。A.缺乏突触前膜和突触后膜的特化
在公文中,下列有关联合行文要注意的问题错误的是()。 A、行文的
下列疾病中最容易引起鼻出血的疾病是:()A.慢性单纯性鼻炎 B.慢性肥厚性
根据读我国甲、乙两类作物在我国种植面积比重变化表(单位:%), 甲类作物是
每股收益反映股票所含有的风险。()
某项目建设投资为5000万元,其中自有资金4000万元,借款1000万元,借款年
A.常在安静或睡眠中发病,部分病例有前驱症状,局灶性体征多在发病后10余小时或1
关于编制成本计划的方法说法错误的是()。A.施工成本可以按成本构成分解为人工费
最新回复
(
0
)