首页
登录
职称英语
Consumers are creatures of habit: they buy the same products time and ti
Consumers are creatures of habit: they buy the same products time and ti
游客
2024-08-05
4
管理
问题
Consumers are creatures of habit: they buy the same products time and time again, and such is their familiarity with big brands and the colours and logos that represent them, that they can【D1】___________ they like with barely any conscious thought process.The packaging of consumer products is, therefore, a crucial vehicle for delivering the brand and the product into our shopping baskets.
Having said this, understanding how consumers make decisions, and the crucial role of packaging in this process has been a neglected area of research so far.This is surprising given that organisations invest huge【D2】___________ in developing packaging that they believe is effective—especially at the retail level.
The research has focused on two 【D3】___________types of thinking.On the one hand, there’ s "heuristic processing" , which involves very shallow thought and is based on very simple rules: 1) buy what you recognize, 2) choose what you did last time, or 3) choose what a 【D4】___________ suggests.This requires comparatively little effort, and involves looking at—and thinking about—only a small amount of the product information and packaging.One can do this with little or no conscious thought.
On the other hand, "systematic processing" involves much 【D5】___________of thought.When people choose goods in this way, they engage in quite detailed analytical thinking—taking account of the product information, including its price, its perceived quality and so on.This form of thinking, which is both analytical and conscious, involves much more mental effort. [br] 【D1】
Consumers are creatures of habit:they buy the same products time and time again, and such is their familiarity with big brands and the colours and logos that represent them, that they can register a brand they like with barely any conscious thought process.The packaging of consumer products is, therefore, a crucial vehicle for delivering the brand and the product into our shopping baskets.
Having said this, understanding how consumers make decisions, and the crucial role of packaging in this process has been a neglected area of research so far.This is surprising given that organisations invest huge amounts of money in developing packaging that they believe is effective—especially at the retail level.
The research has focused on two fundamental types of thinking.On the one hand, there’s “heuristic processing”, which involves very shallow thought and is based on very simple rules:1) buy what you recognize, 2) choose what you did last time, or 3) choose what a trusted source suggests.This requires comparatively little effort, and involves looking at—and thinking about—only a small amount of the product information and packaging.One can do this with little or no conscious thought.
On the other hand, “systematic processing” involves much deeper levels of thought.When people choose goods in this way, they engage in quite detailed analytical thinking—taking account of the product information, including its price, its perceived quality and so on.This form of thinking, which is both analytical and conscious, involves much more mental effort.
选项
答案
register a brand
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3706588.html
相关试题推荐
对年轻消费者而言,来自同龄人的压力通常比任何程度的政府干涉影响更大。(haveimpacton)Withyoungconsumers,peerpres
Consumersarecreaturesofhabit:theybuythesameproductstimeandti
Consumersarecreaturesofhabit:theybuythesameproductstimeandti
Yourproducts’goodqualityandlowpricesmakeagreatimpressiononus.你们产品的优
TheLightIndustrialProductsImport&ExportCorporationStaffordStreetWolver
TheLightIndustrialProductsImport&ExportCorporationStaffordStreetWolver
TheLightIndustrialProductsImport&ExportCorporationStaffordStreetWolver
TheLightIndustrialProductsImport&ExportCorporationStaffordStreetWolver
Onhearingthegoodnewsthatournewproductssoldwellinthemarket,weallg
A—after-saleservicesB—copyrightpiracyC—unfinishedproducts
随机试题
GreatDepressionI.ThedefinitionofgreatdepressionA.definition:a【T1】__
现在许多国家都通过了在公共场所禁止吸烟的法律。一些吸烟者声称如果在公共场所被禁止吸烟则侵犯(infringe)了他们的权利。然而,多数不吸烟的人认为这是
患者,女,37岁,右下第三磨牙缺失,第二磨牙Ⅲ度根分叉病变,远中根垂直吸收近根尖
苯妥英钠水溶液可吸收二氧化碳产生不溶于水的苯妥英而变浑浊,故临床应用忌配伍的药物
对于小电流接地系统,电流互感器回路采用不完全星形接线且装在同名的两相上,在不同线
宏发纺织公司在甲市有A、B两个厂区,当初两个厂区的土地均为划拨方式取得。其中A厂
某社会工作服务机构的年度工作报告中包括以下内容:1.机构财务收入情况;2.机构开
某日晚,白某看见胡某在取款机上提取现金10万元,便尾随其后意图实施抢夺。至一偏僻
下列关于蓝色预警法的描述,错误的是()。 A.该方法重视定量分析与定性
资本市场是指以长期金融工具为媒介进行的、期限在()年以上的长期资金融通市场。A
最新回复
(
0
)