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  3. Margaret Gould Stewart has designed for some of the giants of the Internet,

Margaret Gould Stewart has designed for some of the giants of the Internet,

游客2024-08-05  16
问题     Margaret Gould Stewart has designed for some of the giants of the Internet, including Google, YouTube, and Facebook. Here are two lessons she has learned from her experience designing for Internet users.
    LOOK BEYOND DATA
    【R1】________But of the cases reported, only a small percentage of the photos were actually offensive. One of the designers on the team felt there probably was a reason for this, so he studied the cases carefully. He found that, in most cases users just didn’ t like the photos of themselves their friends had posted, and wanted them taken down. To enable people to report cases like these, the Facebook team added a new feature. This feature allowed people to message their friends to ask them to take the photo down. But only 20 percent of people used the function.

    【R2】________It discovered that users didn’ t just want to tell their friends to take the photo down—they wanted to tell their friends how the photo made them feel. So the team made a small change. People could select a message to explain why they didn’t like it, such as, "It’s embarrassing." This small change had a huge impact—60 percent of people who reported photos used the function. Surveys showed that people on both sides of the conversation felt better as a result.
    While data about how people are using a product can help designers make decisions, it isn’t always as simple as following the numbers.【R3】________As Stewart points out, "Data can help you make a good design great, but it will never make a bad design good."
    INTRODUCE CHANGE CAREFULLY
    【R4】________When Stewart and her team looked into the data, they found that most were only using either the highest rating (five stars) or the lowest rating ( one star). Almost no one was using two, three, or four stars. So the team decided to simplify the rating—it gave users a choice between good or bad: thumbs up or thumbs down.
    YouTube tried to prepare people for this change by sharing data about how the five-star rating system wasn’t, being used as intended.【R5】________When the change was made, it was still frustrating for some users as they had become attached to the old design. However, because of the preparatory steps taken earlier, it was easier for YouTube to get. users to accept the change.
    This experience shows that even when huge websites try to manage change carefully, it’s impossible to completely avoid negative responses. Any changes—even small improvements—need to be introduced carefully.
    A. Other factors such as intuition, research, and testing of design are equally important.
    B. People used a tool for reporting spam to report photos of themselves that they didn’t like.
    C. It announced that it was going to change the system to match user behaviour.
    D. For a long time, Facebook had a tool that allowed people to report photos as spam or abuse.
    E. Data is important in helping designers make decisions, but it must be looked at carefully.
    F. The team worked on the cases further—it spoke to communications experts and studied rules of polite language.
    G. At one time, YouTube was looking for ways to encourage more people to rate videos. [br] 【R4】
选项
答案 G
解析 空白处后面提到评分本是从5星到1星，之后改为赞或不赞。改变的原因是鼓励更多人来进行评分。G项中encourage more people to rate videos同所要表达的意思对应。从下一段开头可知，这是YouTube的评分。故选G。
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