首页
登录
职称英语
Sales promotion is the process of persuading a potential customer to buy the
Sales promotion is the process of persuading a potential customer to buy the
游客
2024-08-04
22
管理
问题
Sales promotion is the process of persuading a potential customer to buy the product. It can be part of the personal selling process.
The main methods of sales promotion are:
Money off coupons—customers receive coupons, or cut coupons out of newspapers or a products packaging that enables them to buy the product next time at a reduced price.
Competitions—buying the product will allow the customer to take part in a chance to win a prize (e.g. Coca Cola ring pulls).
Discount vouchers—a voucher (like a money off coupon).
Free gifts—a free product when buy another product.
Point of sales materials—e.g. posters, display stands—ways of presenting the product in its best way or showing the customer that the product is there.
Loyalty cards—e.g. Nectar and Air Miles; where customers earn points for buying certain goods or shopping at certain retailers—that can later be exchanged for money, goods or other offers.
Loyalty cards have recently become an important form of sales promotion.
They encourage the customer to return to the retailer by giving them discounts based on the spending from a previous visit.
Loyalty card can offset the discounts they offer by making more sales and persuading the customer to come back.They also provide information about the shopping habits of customers— where do they shop, when and what do they buy?This is very valuable marketing research and can be used in the planning process for new and existing products. [br] An airline company may most frequently use _____.
选项
A、free gifts
B、money-off coupons
C、loyalty cards
D、competition
答案
C
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3705116.html
相关试题推荐
AsthewindiestcountryinEurope,theUnitedKingdom’swindpowerpotential
AsthewindiestcountryinEurope,theUnitedKingdom’swindpowerpotential
AsthewindiestcountryinEurope,theUnitedKingdom’swindpowerpotential
Theprocessby【46】______ofwhichhumanbeingsarbitrarilymakecertainthing
Theprocessby【46】______ofwhichhumanbeingsarbitrarilymakecertainthing
Theprocessby【46】______ofwhichhumanbeingsarbitrarilymakecertainthing
Theprocessby【46】______ofwhichhumanbeingsarbitrarilymakecertainthing
Theprocessby【46】______ofwhichhumanbeingsarbitrarilymakecertainthing
Theprocessby【46】______ofwhichhumanbeingsarbitrarilymakecertainthing
Thetechniquesofsalespromotionareusedbothtomotivatesalespersonsto
随机试题
SentencecompletionCompletethesentencesbelow.WriteNOMORETHANTWOWORDS
Ascollegeseniorshurtleintothejobhunt,littlefibsontheresume--fore
ThepollutionofHongKong’sbeachesbyoilfromadamagedtankerlastyear
Tensofthousandsofthepoorestpart-timestudentsaretogetextramoneyt
如果人所能承受的最大压强为1.274MPa(表压强),那么潜水员的极限潜水深度为
A.醋大黄B.酒大黄C.熟大黄D.大黄炭E.清宁片以消积化瘀为主的饮片是
根据下列资料回答问题。 保险密度表示的是人均保费,那么河南当年的人口数
下面的数字基本都有一个共同的特点,只有一个数字与众不同,这个数字是()。
乙公司2×21年有关持有待售非流动资产资料如下: (1)2×21年8月6日
施工企业项目经理部经营活动的法律后果由()。A.项目经理部承担 B.企业法人
最新回复
(
0
)