首页
登录
职称英语
Advertisement aims to increase people’s awareness and arouse interest. It tries
Advertisement aims to increase people’s awareness and arouse interest. It tries
游客
2024-07-21
50
管理
问题
Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement.
We might ask whether the cost of advertisement is paid for by the producer or by the customer. Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertisement. However,if large scale advertisement leads to increased demand, production costs are reduced, and the customer pays less.
It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to increase demand. When the market is shrinking,advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them. [br] Advertisement is mainly paid for by______.
选项
A、the customer
B、the producer
C、increased sales
D、reduced prices
答案
A
解析
细节题。根据第二段第二句可知,广告费用是由顾客支付的,故选A。
转载请注明原文地址:https://tihaiku.com/zcyy/3686284.html
相关试题推荐
Peoplewillfindthisvalleyabeautifulplace______theymayspendtheirweekend
Theyoungpeopleofthepresentdayarebeyondmycomprehension.A、现在的年轻人超出了我的综合判
Thenewspaper______twopeoplewerekilledintheaccident.A、saysB、talksC、cal
Advertisementaimstoincreasepeople’sawarenessandarouseinterest.Ittries
Whichcompanyisdoingthisadvertisement?Topica’sOnlineMarketingand______.
Whichcompanyisdoingthisadvertisement?Topica’sOnlineMarketingand______.
Whichcompanyisdoingthisadvertisement?Topica’sOnlineMarketingand______.
Thereisanadvertisementblow.AsanInternetretailer,yourbusinessd
Likemostpeople,Iwasbroughtuptolookuponlifeasaprocessofgetting.It
Somepeoplethinktherailwaysaredeadformanyreasonsexceptthat______.[b
随机试题
Linguistshaveunderstoodfordecadesthatlanguageandthoughtareclosely
Geographyisthestudyoftherelationshipbetweenpeopleandtheland.Geo
TheHealthCenterprovidesconvenientwaystoschedulean(appoint)______withit
物美价廉competitivepriceandsuperiorquality;lowpriceandfinequality
某教研室组织教师学习《义务教育语文课程标准(2011年版)》,以下教师对7~9年
对于土方开挖工程,选择的机械与设备组合最好的是( )。A.挖掘机、推土机、移动
各种运输方式内外部的各个方面的构成和联系,就是( )。 A.运输系统
A.“挂甲” B.“剑脊” C.“方胜纹” D.“通天眼” E.“当门子
下列单相或三相交流线路,哪项中性线导体截面选择不正确?()A.BV-2×6
水泥混凝土中的细集料应耐久、洁净、质地坚硬,宜选用( )。A.机制砂 B.河
最新回复
(
0
)