首页
登录
职称英语
Advertisement aims to increase people’s awareness and arouse interest. It tries
Advertisement aims to increase people’s awareness and arouse interest. It tries
游客
2024-07-21
9
管理
问题
Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement.
We might ask whether the cost of advertisement is paid for by the producer or by the customer. Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertisement. However,if large scale advertisement leads to increased demand, production costs are reduced, and the customer pays less.
It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to increase demand. When the market is shrinking,advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them. [br] Advertisement is often used to______.
选项
A、deceive customers
B、increase production
C、arouse suspicion
D、push the sale
答案
D
解析
细节题。根据第一段第一、二句可知,广告的目的是说服人们购买,故选D。
转载请注明原文地址:https://tihaiku.com/zcyy/3686282.html
相关试题推荐
Accordingtothepassage,moreandmorepeoplearoundtheworldtoday______.[b
Peoplewon’tgooutafterdarkbecausetheyareafraidof______.A、attackingB、be
Thoseforeignersfoundthelocalpeoplevery(friend)______.friendly
Wemustservethepeopleheartandsoul.A、我们必须全心全意地为人民服务。B、我们必须用心和灵魂为人民服务。C、我们
Somepeoplethink(much)______abouttheirrightsthanabouttheirduties.more本句
Therearethreeyoungpeopleinourgroup.______ofthemaregirls.A、NooneB、All
Whenpeopleprintastamp,anyerrormadeonastampraisesitsvaluetosta
Whenpeopleprintastamp,anyerrormadeonastampraisesitsvaluetosta
Whenpeopleprintastamp,anyerrormadeonastampraisesitsvaluetosta
Whenpeopleprintastamp,anyerrormadeonastampraisesitsvaluetosta
随机试题
[A]energetically[I]indignant[B]sharpens[J]expansion[C]exposition[K
[audioFiles]audio_eusm_0127(20106)[/audioFiles]A、JohnshouldnottalktoBilla
妊娠合并病毒性肝炎,分娩期的处理哪项是错误的A.配血备血 B.产前注射维生素K
为了保证工地试验室试验数据的客观准确,要求()。A.严禁代签试验检测报告
患者女,25岁。产后4周出现体温升高、右侧乳房疼痛、局部红肿、有波动感,最主要护
女性,23岁,诊断为1型糖尿病5年。近几日来,感食欲减退、烦渴、多饮、多尿明显
个人以外汇账户内资金购买外币旅行支票的,一次性购买外币旅行支票在等值()美
债权人行使撤销权的必要费用由( )承担。债权人行使撤销权的必要费用由( )承
(2021年11月贵州真题)依据吊装机具的不同,装配式梁板架设方法也不同,下列属
下列哪条不是流行病学实验的目的A.检验和评价干预措施(含临床和预防)的效果 B
最新回复
(
0
)