首页
登录
职称英语
Adidas-Salomon AG, the German athletic-apparel maker, reached an agreement W
Adidas-Salomon AG, the German athletic-apparel maker, reached an agreement W
游客
2024-07-10
5
管理
问题
Adidas-Salomon AG, the German athletic-apparel maker, reached an agreement Wednesday to purchase U.S. rival Reebok International Ltd. for $3.8 billion in a bid(企图) to boost its presence in North America and better compete with Nike Inc..
Adidas and Reebok are two of the world’s best-known consumer brands, but they’re in the shadow of Nike, the giant of the sports wear industry. This deal is intended to help them take on Nike.
"This is a once-in-a-lifetime opportunity to combine two of the most respected and well-known companies in the worldwide sporting goods industry," said Herbert Hainer, chairman and chief executive of Adidas-Salomon. Reebok’s top executive, Paul Fireman, said the combination would mean that "we are able to offer an enhanced portfolio(优化的投资组合) of global brands that truly addresses the needs of today’s and tomorrow’s consumers." Reebok will continue to have a separate identity, retaining its name and its headquarters in the U.S. state of Massachusetts.
The enlarged company will have a fifth of the all-important U.S. market for sports shoes and clothes. The plan is to focus the two brands on different segments of the market. The German arm, Adidas, will continue its emphasis on goods for competitive sports while Reebok will be more of a youth and consumer lifestyle brand.
Adidas pays a large number of very famous people including the footballer David Beckham and the rap musician Missy Elliot to endorse its products. Reebok has a different approach to marketing which makes less use of big name sponsorship.
选项
A、become popular
B、begin to have a particular quality
C、become an opponent in a competition
D、to catch up with
答案
C
解析
本题考查词义理解。理解文章第二段中"...but they’re in the shadow of Nike",即一直以来Adidas和Reebok两大品牌无法和Nike竞争,因此take on表示获得相当的实力与对手竞争,答案为C。
转载请注明原文地址:https://tihaiku.com/zcyy/3670998.html
相关试题推荐
A—agencyagreementB—agencycommissionC—promisingmarketD—exclusiverightE—in
HecanspeakFrench,GermanandRussian,______English.A、don’tmentionB、nomen
Wemadean(agree)______tomeeteveryyearonMarch15th.agreement本题测试的是词性转换。全
Therepresentativeofthecompanydemandedthatpartoftheagreement______rev
______thedangerassheclimbedupthestairandreachedforthedoll.A、Little
Thereisagreatdealofdisagreementamongeconomistsaboutwhatmoneyisandh
BothMarxandEngelswere(German)______.Germans句意:马克思和恩格斯都是德国人。该题考查的是主谓一致性。从句意看
[originaltext]ThewaltzoriginatedinGermanyfromtheenergeticfolkdances
Theresultsareas______;FirstwasSweden,thenGermany,thenIreland.A、tofol
Hepromisedtoattendtoit______hereachedtheoffice.A、themomentB、inthec
随机试题
【S1】[br]【S2】A、awayB、backC、overD、offB语义衔接题。takeaway意为“拿走”;takeback意为“拿回来
Thelocalgovernmentcannotoperateeffectively______(除非免于这种干预)fromthecentr
Dostudentslearnasmuchwhentheyreaddigitallyastheydoinprint?Forb
[originaltext]M:CanIhelpyou?W:Yes,Ineedtobuyacomputerforthisseme
高斯赛德尔法对初值具有较好的适应性,同时对病态谓病态系统也具有较好收敛性,因此
根据风险的偏好,可将投资者分为多种类型,但不包括()。A:投机型投资者 B:
心理测验按测验的方式可分为( )。A.情商测验 B.纸笔测验 C.操作测验
根据检验检疫法律法规规定,()应当接受卫生检疫,经检验检疫机构许可,方准入境或
下列关于将以公允价值计量且其变动计入其他综合收益的金融资产重分类为以摊余成本计量
设计无明确要求时,模板的拆除顺序正确的是( )。A、从上而下 B、先支的先拆
最新回复
(
0
)