2. 职称英语
  3. Advertising played a vital role in the change of the American economy from o

Advertising played a vital role in the change of the American economy from o

游客2024-07-02  37
问题     Advertising played a vital role in the change of the American economy from one in which most goods were produced and sold locally to one developed mainly by brand names and products sold nationally.
    Before the 1880s, most advertisements consisted entirely of print. The print itself was primarily informational: it described the product and where it could be achieved. The few images that ads contained were highly stylized. Very few ads featured slogans (口号，标语) or brand names.
    Beginning in the 1890s, however, advertisements experienced a great change. They began to look like advertising today, focusing on visual images, slogans, catch-phrases, and importance of individual’s health and psychological wealth. The J. Walter Thompson advertising agency sold Scott tissue by warning consumers of "the troubles caused by harsh toilet tissue". Lucky Strike sold cigarettes to women first by using the slogan "Reach for a Lucky instead of a sweet" and later by describing cigarettes as "torches of freedom," as symbols of modern values.
    Advertisements helped to transform American values. They made Americans aware of such "problems" as halitosis (口臭) and strange smell of body. More seriously, they helped promote a shift from an emphasis on savings toward consumption. They also helped to shift from a culture mainly toward words to the one toward visual images. [br] The advertisements before the 1880s ______.
选项 A、did not use images at all
B、used various types of images
C、ignored the role of images
D、used many slogans and brand names
答案 C
解析 推理判断题。本题询问19世纪80年代之前的广告是怎样的。根据文章第二段第三句话可知19世纪80年代的广告很少用产品的形象做广告，即那时的广告不重视产品形象的作用，故选项C为正确答案。根据文章第二段第三句话可知19世纪80年代之前的广告虽然也有使用产品形象做宣传的，数量也不多，而且使用的产品形象被高度程式化，故选项A(根本没有使用产品形象)和选项B(采用各种各样的形象)与文意不符。根据文章第二段最后一句话可知当时的广告很少使用广告词和品牌名称，故选项D(采用很多广告词和品牌名称)与文意不符合。
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