2. 职称英语
  3. Advertising played a vital role in the change of the American economy from o

Advertising played a vital role in the change of the American economy from o

游客2024-06-26  38
问题     Advertising played a vital role in the change of the American economy from one in which most goods were produced and sold locally to one developed mainly by brand names and products sold nationally.
    Before the 1880s, most advertisements consisted entirely of print. The print itself was primarily informational: it described the product and where it could be achieved. The few images that ads contained were highly stylized. Very few ads featured slogans(口号，标语)or brand names.
    Beginning in the 1890s, however, advertisements experienced a great change. They began to look like advertising today, focusing on visual images, slogans, catch-phrases, and importance of individual’s health and psychological wealth. The J. Walter Thompson advertising agency sold Scott tissue by warning consumers of "the troubles caused by harsh toilet tissue". Lucky Strike sold cigarettes to women first by using the slogan "Reach for a Lucky instead of a sweet" and later by describing cigarettes as "torches of freedom," as symbols of modern values.
    Advertisements helped to transform American values. They made Americans aware of such "problems" as halitosis(口臭)and strange smell of body. More seriously, they helped promote a shift from an emphasis on savings toward consumption. They also helped to shift from a culture mainly toward words to the one toward visual images. [br] The word "transform"(Line 1, Para. 4)means ______.
选项 A、throw away
B、save
C、change
D、increase
答案 C
解析 语义理解题。本题询问第四段第一行中的单词transform的含义。可以从上下语境猜测这一单词的词义。本段第二、三、四句话主要讲了广告业给美国带来的变化，由此可知transform很有可能是指“改变，变化”的意思。此外从单词transform的前缀trans-意思是“改变，转变”也可知transform是“改变”的意思，故选B。
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