首页
登录
职称英语
[originaltext] Over the past decade, the environmental movement has exploded
[originaltext] Over the past decade, the environmental movement has exploded
游客
2024-06-17
24
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement, using such ambiguous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly strict laws, setting definitions for terms like "ozone friendly", "biodegradable", and "recycled". According to the state’s court, "California seeks to guard against potentially inaccurate claims or ecological boost about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, during which environmental concern is part of the mainstream, too.
选项
A、Consumers were responsive.
B、Consumers were hostile.
C、Consumers turned cautious of it.
D、Consumers didn’t care all the time.
答案
C
解析
What was the response to the early green advertisements by consumers?
转载请注明原文地址:https://tihaiku.com/zcyy/3638246.html
相关试题推荐
[originaltext]M:Hello,Lucy.ThisisMac.Howareyou?W:Fine,thankyou.Ab
[originaltext]M:Hello,Lucy.ThisisMac.Howareyou?W:Fine,thankyou.Ab
[originaltext]M:Goodmorning.(9)WillyoubookaplanetickettoLondonform
[originaltext]M:Goodmorning.(9)WillyoubookaplanetickettoLondonform
[originaltext]M:Canyoutellmethetitleofthisoilpainting?W:Sorry,Id
[originaltext]M:Canyoutellmethetitleofthisoilpainting?W:Sorry,Id
[originaltext]M:(8)No.11PoliceStation.CanIhelpyou?W:Yes.It’sabout
[originaltext]M:Whodoyouworkfor?W:(6)ABCCompany.M:They’reinthedre
[originaltext]W:Areyoureadytoordersoup?M:Yes.I’dliketohavesomeve
[originaltext]W:Areyoureadytoordersoup?M:Yes.I’dliketohavesomeve
随机试题
[originaltext]M:Hi.Mary.Howareyou?W:Fine,thanks.Howarethingsgoing?
[originaltext] InApril,2014,theFoodandDrugAdministration(FDA)issueda
按照工程造价构成划分,属于措施项目费的有()。A、工程定位复测费 B、环境保护
男性,19岁。右腹股沟部被刀刺伤30分钟,在当地医院加压包扎后急转院。查体:脉搏
患者男,50岁。突起呼吸困难,咳粉红色泡沫痰,血压190/100mmHg,诊为急
患者,女性,62岁。高血压病史10年,血压控制不良,本次因“高血压,脑出血”急诊
关于过碘酸一雪夫反应的染色反应叙述错误的是A.缺铁性贫血中幼红细胞呈阳性B.慢性
合同履行的跟踪策划的内容包括()。A、确定跟踪的对象B、确定收集信息的范围C
有三层楼板的影剧院,其建筑高度为20m,该建筑属于()。A.单层 B.多层
根据需要只对部分财产进行盘点和核对是指()。A、定期清查 B、局部清查 C、
最新回复
(
0
)