首页
登录
职称英语
[originaltext] Over the past decade, the environmental movement has exploded
[originaltext] Over the past decade, the environmental movement has exploded
游客
2024-06-16
23
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement, using such ambiguous terms as "environmentally friendly" and "green." Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. In 1992 the Federal Trade Commission established guidelines, for green marketing, followed shortly by state governments. California Passed particularly: strict laws, setting definitions for terms like "ozone friendly", "biodegradable", and "recycled". According to the state’s court, "California seeks to guard against potentially inaccurate claims or ecological boost about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out, Some believe that we’ve now entered green advertising’s third wave, during which environmental concern is part of the mainstream, too.
选项
A、Massachusetts.
B、Texas.
C、California.
D、Connecticut.
答案
C
解析
Which state took the lead in guarding inaccurate environmental claims?
转载请注明原文地址:https://tihaiku.com/zcyy/3635897.html
相关试题推荐
[originaltext]It’scommonknowledgethatmusiccanhaveapowerfuleffecto
[originaltext]It’scommonknowledgethatmusiccanhaveapowerfuleffecto
[originaltext]It’scommonknowledgethatmusiccanhaveapowerfuleffecto
[originaltext]Toooftenyoungpeoplegetthemselvesemployedquitebyaccid
[originaltext]I’dliketosharewithyoutodaymyexperiencewithanewapp
[originaltext]M:So,whatexactlyareyoudoingtoprotecttheelephantshere?
[originaltext]Aworld-championbodybuilderhasnomoremusclesthandoesa
[originaltext]Manyayoungpersontellsmehewantstobeawriter.Ialway
[originaltext]Manyayoungpersontellsmehewantstobeawriter.Ialway
[originaltext]Manyayoungpersontellsmehewantstobeawriter.Ialway
随机试题
Aproblem-relatedtothecompetitionforlanduseiswhethercropsshouldbe
Forthispart,youareallowed30minutestowriteanessaycommentingonth
[originaltext]Passionfruitistheediblefruitofthepassionflower.(16)Sp
关于良性肿瘤的描述,哪项是错误的( )A.细胞分化程度高 B.有包膜,边
商业资本所执行的职能是()A.购买生产资料和劳动力 B.生产出剩余
2020年12月,我国网民规模达9.89亿,较2020年3月增长8540万。其中
测量仪器的标尺或显示装置所能指示的范围,称为()。 A.标称范围B.测量范
下列的立体图形是,如果从任一面剖开,以下哪一个不可能是该立体图形的截面?( )
某企业每年需要消耗某种原材料800吨,该原材料的价格为每吨20000元,每吨原材
女,38岁,心悸2天,无胸痛。2周前发热,流涕。查体:T36.5℃,心界不大,
最新回复
(
0
)