首页
登录
职称英语
[originaltext] Over the past decade, the environmental movement has exploded
[originaltext] Over the past decade, the environmental movement has exploded
游客
2024-06-16
3
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement, using such ambiguous terms as "environmentally friendly" and "green." Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. In 1992 the Federal Trade Commission established guidelines, for green marketing, followed shortly by state governments. California Passed particularly: strict laws, setting definitions for terms like "ozone friendly", "biodegradable", and "recycled". According to the state’s court, "California seeks to guard against potentially inaccurate claims or ecological boost about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out, Some believe that we’ve now entered green advertising’s third wave, during which environmental concern is part of the mainstream, too.
选项
A、Consumers were responsive.
B、Consumers were hostile.
C、Consumers turned cautious of it.
D、Consumers didn’t care all the time.
答案
C
解析
What was the response to the early green advertisements by consumers?
转载请注明原文地址:https://tihaiku.com/zcyy/3635895.html
相关试题推荐
[originaltext]It’scommonknowledgethatmusiccanhaveapowerfuleffecto
[originaltext]Toooftenyoungpeoplegetthemselvesemployedquitebyaccid
[originaltext]Toooftenyoungpeoplegetthemselvesemployedquitebyaccid
[originaltext]I’dliketosharewithyoutodaymyexperiencewithanewapp
[originaltext]I’dliketosharewithyoutodaymyexperiencewithanewapp
[originaltext]M:So,whatexactlyareyoudoingtoprotecttheelephantshere?
[originaltext]Aworld-championbodybuilderhasnomoremusclesthandoesa
[originaltext]Aworld-championbodybuilderhasnomoremusclesthandoesa
[originaltext]Aworld-championbodybuilderhasnomoremusclesthandoesa
[originaltext]Aworld-championbodybuilderhasnomoremusclesthandoesa
随机试题
Animalslivelongerwhentheircalorieintakeisrestrictedtotwo-thirdsofwha
Fishareanimalsthatliveinwater.Theyliveinalmostanyplace【B1】there
半硬质聚氯乙烯地板分为()。A.半硬质塑料地板砖和半硬质聚氯乙烯(PVC)地板
关于地籍管理信息系统,下列说法正确的有( )。A.地籍信息以空间数据和属性数据
尿道扩张术的禁忌证是A.排尿困难 B.尿道狭窄 C.急性炎症期 D.膀胱颈
美国一女患者,患有严重的脑综合征、慢性压疮(褥疮)、心脏病、糖尿病等,对环境没有
公司的盈利能力指标包括()。 Ⅰ.营业净利润 Ⅱ.营业毛利润 Ⅲ.资产净
具有保肝利胆作用的药物是A黄芩 B知母 C金银花 D黄连 E青蒿
属于“镇规划特点中技术特点”的是()。A.规划资料收集及调查对象相对集中,
下列关于水池满水试验的说法中正确的有()。A.向池内注水宜分两次进行,每次注水
最新回复
(
0
)