首页
登录
职称英语
[originaltext] Over the past decade, the environmental movement has exploded
[originaltext] Over the past decade, the environmental movement has exploded
游客
2024-06-16
3
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement, using such ambiguous terms as "environmentally friendly" and "green." Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. In 1992 the Federal Trade Commission established guidelines, for green marketing, followed shortly by state governments. California Passed particularly: strict laws, setting definitions for terms like "ozone friendly", "biodegradable", and "recycled". According to the state’s court, "California seeks to guard against potentially inaccurate claims or ecological boost about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out, Some believe that we’ve now entered green advertising’s third wave, during which environmental concern is part of the mainstream, too.
选项
A、They were expensive.
B、No one believes them.
C、They were unsuccessful.
D、They were often deceptive.
答案
D
解析
What was the problem with green advertisements in early time?
转载请注明原文地址:https://tihaiku.com/zcyy/3635894.html
相关试题推荐
[originaltext]It’scommonknowledgethatmusiccanhaveapowerfuleffecto
[originaltext]It’scommonknowledgethatmusiccanhaveapowerfuleffecto
[originaltext]Toooftenyoungpeoplegetthemselvesemployedquitebyaccid
[originaltext]Toooftenyoungpeoplegetthemselvesemployedquitebyaccid
[originaltext]I’dliketosharewithyoutodaymyexperiencewithanewapp
[originaltext]M:So,whatexactlyareyoudoingtoprotecttheelephantshere?
[originaltext]M:So,whatexactlyareyoudoingtoprotecttheelephantshere?
[originaltext]Aworld-championbodybuilderhasnomoremusclesthandoesa
[originaltext]Aworld-championbodybuilderhasnomoremusclesthandoesa
[originaltext]Manyayoungpersontellsmehewantstobeawriter.Ialway
随机试题
递归算法一般需要利用哪种数据结构实现()。A.数组 B.链表 C.队列
在方差分析中所用的检验的拒绝域的临界值来自()。A.正态分布 B. C.
每盘硅芯管的长度偏差应()。A.≤0.1% B.≤0.2% C.≥0.3%
甲状腺激素来源于:A.甲状腺胶质细胞 B.甲状腺滤泡细胞 C.甲状腺滤
小扇轻摇的时光 ①放暑假了,母亲一直盼望我回乡下住几天。她知道我打小就喜欢
在社会主义道德体系中,()是指导人们行为选择的主导性原则A、集体主义原则 B
川芎中具有增加冠脉流量、抗心肌缺血作用的成分是A.阿魏酸B.川芎嗪C.藁本内酯D
甲是一自然人,乙是一家公司,甲乙发生民事纠纷经法院作出生效判决后,乙拒绝履行,则
人在每一瞬间,将心理活动选择了某些对象而忽略了另一些对象。这一特点指的是注意的(
下列选项中,由学习引起的行为变化是A.视觉适应 B.望梅止渴 C.青春期男孩
最新回复
(
0
)