首页
登录
职称英语
[originaltext] Over the past decade, the environmental movement has exploded
[originaltext] Over the past decade, the environmental movement has exploded
游客
2024-06-16
38
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement, using such ambiguous terms as "environmentally friendly" and "green." Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. In 1992 the Federal Trade Commission established guidelines, for green marketing, followed shortly by state governments. California Passed particularly: strict laws, setting definitions for terms like "ozone friendly", "biodegradable", and "recycled". According to the state’s court, "California seeks to guard against potentially inaccurate claims or ecological boost about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out, Some believe that we’ve now entered green advertising’s third wave, during which environmental concern is part of the mainstream, too.
选项
A、They were expensive.
B、No one believes them.
C、They were unsuccessful.
D、They were often deceptive.
答案
D
解析
What was the problem with green advertisements in early time?
转载请注明原文地址:https://tihaiku.com/zcyy/3635894.html
相关试题推荐
[originaltext]It’scommonknowledgethatmusiccanhaveapowerfuleffecto
[originaltext]It’scommonknowledgethatmusiccanhaveapowerfuleffecto
[originaltext]Toooftenyoungpeoplegetthemselvesemployedquitebyaccid
[originaltext]Toooftenyoungpeoplegetthemselvesemployedquitebyaccid
[originaltext]I’dliketosharewithyoutodaymyexperiencewithanewapp
[originaltext]M:So,whatexactlyareyoudoingtoprotecttheelephantshere?
[originaltext]M:So,whatexactlyareyoudoingtoprotecttheelephantshere?
[originaltext]Aworld-championbodybuilderhasnomoremusclesthandoesa
[originaltext]Aworld-championbodybuilderhasnomoremusclesthandoesa
[originaltext]Manyayoungpersontellsmehewantstobeawriter.Ialway
随机试题
[originaltext]Whatcolordoyoulike?[/originaltext][audioFiles]2021m12x/audio
Themomentumisbuildingaheadofnextmonth’sG8summitinScotlandwheret
It’sa(47)______oftenrequestedinlonelyheartsadsandscientistshaven
采用工程量清单计价,建设工程造价由下列何者组成?Ⅰ.分部分项工程费;Ⅱ.措施项目
下列关于食品添加剂的说法,错误的是A.食品添加剂应当有标签、说明书和包装 B.
()能使教师及时了解学生在该阶段的音乐学习情况,及时反馈教学信息,发现学生音
A.朱砂B.石菖蒲C.柏子仁D.合欢皮E.首乌藤有疏肝解郁、宁心安神功效的药物是
各种运输方式内外部的各个方面的构成和联系,就是( )。 A.运输系统
单位支取定期存款只能以转账方式将存款转入其()账户。A.一般存款
关于无效合同,说法正确的是()。A.造成对方人身伤害的免责条款无效 B.
最新回复
(
0
)