首页
登录
职称英语
[originaltext]M: Mind if I switch channels? Those TV commercials are killing me
[originaltext]M: Mind if I switch channels? Those TV commercials are killing me
游客
2024-06-15
1
管理
问题
M: Mind if I switch channels? Those TV commercials are killing me.
W: How can you say that? Watch: "Take Toshiba, take the world." Fantastic! There’s a product you can depend on. A powerful product.
M: If I were you, I wouldn’t trust those commercials.
W: Now, look at this McDonald’s commercial! Aren’t those little kids cute? Oh, and there’s such a warm family feeling.
M: Just how an advertising agency wants you to see McDonald’s. You’re the target audience. When they make TV commercials, they use scientific methods to learn what you’ll like and buy.
W: Are you telling me those darling little children biting into Big Macs are part of a scientific project to get me into McDonald’s?
M: Advertisers don’t bother with facts any more. Instead they want the end-user, that’s you, to fall in love with their product.
W: I see. So what you’re saying is," Watch out, or commercials will take over your life."
M: Yes, just wake up. Many competitors are spending piles of money to increase their market shares, bur only can celing out each other’s efforts and neither would win. What’s more, the extra costs of advertising will certainly be passed on to the customers.
W: But anyway the advertising will produce a good image of a product and that leads to consumer brand loyalty. That’s to say, consumers are loyal to a certain product and keep buying it and they’re willing to pay more.
M: That’s the problem. More advertising means higher costs to the consumer. so in the end the winner is always the company, not the customer.
选项
A、Tile consumers.
B、The TV station.
C、The company.
D、The audience.
答案
C
解析
Who would be the beneficiary of advertising in the man’s opinion?
转载请注明原文地址:https://tihaiku.com/zcyy/3634541.html
相关试题推荐
[originaltext]W:I’mlosingmysleep.Ifeeltiredandsleepyallthetime.
[originaltext]W:I’mlosingmysleep.Ifeeltiredandsleepyallthetime.
[originaltext]M:Hello,mayIspeaktoMr.Hebert?W:Sorry,heisina
[originaltext]M:Hello,mayIspeaktoMr.Hebert?W:Sorry,heisina
[originaltext]W:I’dliketotalktoMr.Smith.M:He’snotherebutMr
[originaltext]W:IsMaryreadytogototheairport?M:Ready?Shehasn
[originaltext]W:Areyoureadytocheckout?M:Yes,youpaythebill,
[originaltext]M:Ilikethegreencoat,butitcoststwiceasmuchasthat
[originaltext]M:Susan,howareyou?Iheardyouweresick.W:Theymu
[originaltext]M:DoyouthinkLaurawillaccepttheproposal?W:Nowa
随机试题
[originaltext]M:Hi,Mary.Doyouwanttostartwritingalabreportafterwef
Risingcollegeselectivitydoesn’tmeanthatstudentsaresmarterandmores
A.acrossB.shortC.actualD.tentativelyE.alteredF.quickG.corre
[originaltext](23)Sexinfluencesanindividual’sattitudetowardswork.Studie
A.右移10单位 B.左移10单位 C.右移40单位 D.左移40单位
确定可摘局部义齿基托伸展范围时,首先应保证A.患者对美观的要求 B.支持和稳定
高血压的病因可能与( )有关。A.年龄 B.遗传 C.体重 D.环境
校准证书给出标称长度为100mm的二等量块的扩展不确定度为U99(l)=100
净额结算的缓释作用主要体现为()。A.降低违约概率 B.降低违约风险暴露
根据《进口药材管理办法》,山东省首次进口药材、非首次进口药材的进口药材批件分别为
最新回复
(
0
)