首页
登录
职称英语
[originaltext]M: Mind if I switch channels? Those TV commercials are killing me
[originaltext]M: Mind if I switch channels? Those TV commercials are killing me
游客
2024-06-15
4
管理
问题
M: Mind if I switch channels? Those TV commercials are killing me.
W: How can you say that? Watch: "Take Toshiba, take the world." Fantastic! There’s a product you can depend on. A powerful product.
M: If I were you, I wouldn’t trust those commercials.
W: Now, look at this McDonald’s commercial! Aren’t those little kids cute? Oh, and there’s such a warm family feeling.
M: Just how an advertising agency wants you to see McDonald’s. You’re the target audience. When they make TV commercials, they use scientific methods to learn what you’ll like and buy.
W: Are you telling me those darling little children biting into Big Macs are part of a scientific project to get me into McDonald’s?
M: Advertisers don’t bother with facts any more. Instead they want the end-user, that’s you, to fall in love with their product.
W: I see. So what you’re saying is," Watch out, or commercials will take over your life."
M: Yes, just wake up. Many competitors are spending piles of money to increase their market shares, bur only can celing out each other’s efforts and neither would win. What’s more, the extra costs of advertising will certainly be passed on to the customers.
W: But anyway the advertising will produce a good image of a product and that leads to consumer brand loyalty. That’s to say, consumers are loyal to a certain product and keep buying it and they’re willing to pay more.
M: That’s the problem. More advertising means higher costs to the consumer. so in the end the winner is always the company, not the customer.
选项
A、Advantages of TV shopping.
B、Their favorite TV channels.
C、Beware of advertising on TV.
D、Popularity of advertised products.
答案
C
解析
What are they talking about?
转载请注明原文地址:https://tihaiku.com/zcyy/3634539.html
相关试题推荐
[originaltext]Massmediaaretoolsofcommunication.Massmediaallowusto
[originaltext]Massmediaaretoolsofcommunication.Massmediaallowusto
[originaltext]Ourfriend,Nick,whoseEnglishgetsbetterandbetter,decla
[originaltext]Ourfriend,Nick,whoseEnglishgetsbetterandbetter,decla
[originaltext]M:Manypeopleseemtobeonadiet.Haveyounoticedthat,Anna?
[originaltext]M:Manypeopleseemtobeonadiet.Haveyounoticedthat,Anna?
[originaltext]W:I’vegottomakeaphonecall.Thereisaphone-boxoverthere
[originaltext]The22ndofNovember1970isadaythatthreeBritishsoldier
[originaltext]Amanoncesaidhowuselessitwastoputadvertisementsint
[originaltext]Amanoncesaidhowuselessitwastoputadvertisementsint
随机试题
To:AllstaffFrom:PersonnelDept.Date:December26th,2008Subject:Appointme
Recentstoriesinthenewspapersandmagazinessuggestthatteachingandres
[originaltext]Paul,asalesmanfromLondon,wasdrivingpastasportscarp
下列不是健康危险因素干预的类型的是()A.疾病的防治 B.膳食干预
根据《建设工程安全生产管理条例》的规定,工程监理单位在实施监理过程中,发现存在安
皆能活血通经,利水的药组是A.川芎、延胡索 B.桃仁、红花 C.益母草
(共用题干)患者男,53岁。因肝癌行半肝切除术后2小时,出现烦躁不安、面色苍白。
建设项目中具有独立设计文件,可以独立施工,但不能独立发挥生产能力或使用功能的工程
下列关于建设工程见证取样的说法,正确的是()。A.施工人员对工程涉及结构安全
在下列工程项目管理组织机构形式中,容易形成多头领导的是()。A.直线职能制和直
最新回复
(
0
)