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[originaltext]M: Tell us a bit about the kind of consumer that you’re going to
[originaltext]M: Tell us a bit about the kind of consumer that you’re going to
游客
2024-06-12
10
管理
问题
M: Tell us a bit about the kind of consumer that you’re going to be targeting at.
W: Well, C. K. or Calvin Klein, is really divided up between two worlds--the Calvin Klein Luxury Business which we call the "Collection" which is the best, the most expensive, luxurious products. And the world of C..K. which is really inspired by generation acts. It’s targeted to the younger people, to people who are more concerned about value, price, style. And the audience is much broader.
M: You are planning a fairly major assault on the Asian market. How did you set up?
W: Well, we set up an Asian company; we set up a Japanese company--Calvin Klein Japan, and Calvin Klein Asia. People who open up retail stores will distribute our products to other retail stores, and set up" ship in shop" concepts, distribute Jeans more broadly, underwear and various other products that we make. And that’s really exciting.
M: What does this mean though for your existing business relationships in Asia?
W: Isetan is one of our partners in the Japanese companies, as Mitsui is one of our partners. There is a group of some of the best business partners that we could have, who together understand what the mission is, and to really take full advantage of the opportunities that are there in Japan and Southeast Asia for us. And we’re doing the same in Europe. The plan is to globalize, you know. And we are doing, we are mirroring the same strategy in Europe as in Asia.
选项
A、The most expensive products for women and children.
B、The most practical clothes for the old and the young.
C、The best and most luxurious garment products for men and women.
D、The best but very cheap jeans and underwear for ordinary consumers.
答案
C
解析
What does “the collection” mentioned by the woman refer to?
四个选项均是对于某一定义的解释,结合问题,再选出正确选项。
对话一开始受采访者就提出厂这一概念“Collection”,继而又对其进行了解释,which is the best,the most expensive,luxurious products.因此本题选C)。
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