首页
登录
职称英语
Reebok executives do not like to hear their stylish athletic shoes called "f
Reebok executives do not like to hear their stylish athletic shoes called "f
游客
2024-06-11
12
管理
问题
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies". They contend that Reebok shoes appeal to diverse market segments, especially now that the company offers basketball and children’ s shoes for the under-18 set and walking shoes for older customers not interest ed in aerobics or running. The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high-performance athletic footwear to their product lines, all of which should attract new and varied groups of customers.
Still, despite its emphasis on new markets, Reebok plans few changes in the upmarket (高档消费人群的 ) retailing network that helped push sales to $ 1 billion annually, ahead of all other sports shoe marketers. Reebok shoes, which are priced from $ 27 to $ 85, will continue to be sold only in better specialty, sporting goods, and department stores, in accordance with the company ’ s view that consumers judge the quality of the brand by the quality of its distribution.
In the past few years, the Massachusetts - based company has imposed limits on the number of its distributors ( and the number of shoes supplied to stores), partly out of necessity. At times the unexpected demand for Reebok’s exceeded supply, and the company could barely keep up with orders from the dealers it already had. These fulfillment problems seem to be under control now, but the company is still selective about its distributors. At present, Reebok shoes arc available in about five thousand retail stores in the United States.
Reebok has already anticipated that walking shoes will be the next fitness - related craze, replacing aerobics shoes the same way its brightly colored, sot~ leather exercise footwear replaced conventional running shoes. Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across ’several years ago, when Nike misjudged the strength of the aerobics shoe craze and was forced to unload huge inventories of running shoes through discount stores. [br] What lesson has Reebok learned from Nike’s distribution problems?
选项
A、A company should not sell its high quality shoes in discount stores.
B、A company should not limit its distribution network.
C、A company should do follow - up surveys of its products.
D、A company should correctly evaluate the impact of a new craze on the market.
答案
D
解析
由Nike(耐克)一词确定答案位置在最后一段,市场预测与决策。Nike公司正是由于当时错误地判断了健身鞋流行的程度而导致了老产品 (running shoes)的积压而不得不折销售——这是市场预测不准确导致的。
转载请注明原文地址:https://tihaiku.com/zcyy/3629456.html
相关试题推荐
Reebokexecutivesdonotliketoheartheirstylishathleticshoescalled"f
TheMostBeautifulCityinAmericaIthasbeencalledthemos
TheMostBeautifulCityinAmericaIthasbeencalledthemos
TheMostBeautifulCityinAmericaIthasbeencalledthemos
TheMostBeautifulCityinAmericaIthasbeencalledthemos
TheMostBeautifulCityinAmericaIthasbeencalledthemos
TheMostBeautifulCityinAmericaIthasbeencalledthemos
TheMostBeautifulCityinAmericaIthasbeencalledthemos
Anissuethatmanycorporateexecutivesignoreisthepossibilitythataggre
Anissuethatmanycorporateexecutivesignoreisthepossibilitythataggre
随机试题
HowtoCreateaPositiveMindsetIntroduction-ahealthy
WhydidTinacometotheemploymentagency?Tolookfor______.[originaltext]
A.comfortableB.preferC.investmentD.academicallyE.workedoutF.
不属于系统测试的是( )。A.路径测试 B.验收测试 C.安装测试 D.
假设企业在一定期间内不会面临破产和清算。企业会计确认、计量和报告应当以()为前
有下列哪一种情形的属于劣药A.药品所含成分的名称与国家药品标准规定不符合的 B
某监狱社会工作者针对年龄在25~35岁左右的服刑人员开展小组工作,组员都参与团伙
给定资料 1.国务院总理李克强于2014年7月30日主持召开国务院常务会议,讨
学习化学中锂、钠、钾等金属元素概念时,它们相互之间的影响是()迁移。
注册会计师在执行抽盘时发现了差异,下列各项中,正确的有()。A.此时很可能
最新回复
(
0
)