首页
登录
职称英语
Reebok executives do not like to hear their stylish athletic shoes called "f
Reebok executives do not like to hear their stylish athletic shoes called "f
游客
2024-06-11
2
管理
问题
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies". They contend that Reebok shoes appeal to diverse market segments, especially now that the company offers basketball and children’ s shoes for the under-18 set and walking shoes for older customers not interest ed in aerobics or running. The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high-performance athletic footwear to their product lines, all of which should attract new and varied groups of customers.
Still, despite its emphasis on new markets, Reebok plans few changes in the upmarket (高档消费人群的 ) retailing network that helped push sales to $ 1 billion annually, ahead of all other sports shoe marketers. Reebok shoes, which are priced from $ 27 to $ 85, will continue to be sold only in better specialty, sporting goods, and department stores, in accordance with the company ’ s view that consumers judge the quality of the brand by the quality of its distribution.
In the past few years, the Massachusetts - based company has imposed limits on the number of its distributors ( and the number of shoes supplied to stores), partly out of necessity. At times the unexpected demand for Reebok’s exceeded supply, and the company could barely keep up with orders from the dealers it already had. These fulfillment problems seem to be under control now, but the company is still selective about its distributors. At present, Reebok shoes arc available in about five thousand retail stores in the United States.
Reebok has already anticipated that walking shoes will be the next fitness - related craze, replacing aerobics shoes the same way its brightly colored, sot~ leather exercise footwear replaced conventional running shoes. Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across ’several years ago, when Nike misjudged the strength of the aerobics shoe craze and was forced to unload huge inventories of running shoes through discount stores. [br] Reebok once had to limit the number of its distributors because ______.
选项
A、its supply of products fell short of demand
B、too many distributors would cut into its profits
C、the reduction of distributors could increase its share of the market
D、it wanted to enhance consumer confidence in its products
答案
A
解析
根据题干中"limit the number of distributors"确定答案在第三段,该段论及即使产品供不应求时,也要对批发商有所选择。
转载请注明原文地址:https://tihaiku.com/zcyy/3629454.html
相关试题推荐
[originaltext]AnenvironmentalgroupcalledtheFoodCommissionisunhappya
InancientGreece,theOlympicGames______.[br]Theorderofathleticeventsa
In-ancientGreeceathleticfestivalswereveryimportantendhadstrongrelig
【B1】______[br]【B11】______[originaltext]Thedog,calledPrince,wasan(
【B1】______[br]【B10】______[originaltext]Thedog,calledPrince,wasan(
【B1】______[br]【B8】______[originaltext]Thedog,calledPrince,wasan(2
【B1】______[br]【B7】______[originaltext]Thedog,calledPrince,wasan(2
【B1】______[br]【B4】______[originaltext]Thedog,calledPrince,wasan(2
Thedog,calledPrince,wasan【B1】______animalandaslavetoWilliams.
[originaltext]ThereisastrangeareaintheAtlanticOceancalledtheBerm
随机试题
TheInvisibleFuelProvidesEnsuranceforEnergySecurityintheFut
"Opinion"isawordthatisusedcarelesslytoday.Itisusedtorefertoma
[A]claiming[B]crimes[C]faster[D]giving[E]growing[F]host[G]lawl
[originaltext]W:(5)Attheageoffortyyougaveupagoodjobinindustrytod
以下4种路由中,()路由的子网掩码是255.255.255.255。A.远程网
当电压互感器退出运行时,相差高频保护将阻抗元件触点断开后,保护仍可运行。
教学过程的基本特点表现在哪几个方面?
幼儿园教育在我国属于学校教育系统,相比于家庭教育和社会教育,幼儿园教育有其自身的
李某供职于某报关行,2002年参加了报关员资格全国统一考试,未获通过.故又报名参
5万元,并支付伤残补助金6万元。甲在同事的提醒下又向Y保险公司提出索赔。 如果
最新回复
(
0
)