首页
登录
职称英语
High street shops use a variety of means to attract shoppers, such as striki
High street shops use a variety of means to attract shoppers, such as striki
游客
2024-06-08
11
管理
问题
High street shops use a variety of means to attract shoppers, such as striking window displays, huge red "Sale" signs and special promotions.
Online retailers also employ similar techniques to attract people to their websites and to make a purchase. "In the Internet boom years, online retailers competed on prices, but today you pay the same price online as offline. Any difference is made up by the delivery charge," says Gavin George, a partner at Itim Group, a consultancy.
Today’s online retailers are using e-mail marketing, personalization technology, smart search engines and multimedia in an effort to increase transactions and sales.
Some online retailers are using targeted e-mail services to encourage customers to visit their sites. The travel and leisure retailer Lastminute.com, for example, sends more than 2 million e-mails to customers every week. The content of the e-mail is tailored to fit the recipient’s age, lifestyle and other factors.
Carl Lyons, head of marketing at Lastminute. com UK, says: "E-mail is a different medium with its own culture, so you have to know how to use it properly if it’s going to be effective. What you’re trying to do is to convert lookers into bookers."
My Points is an incentive scheme for online shoppers, which gives them points for reading e-mails, visiting sites and making purchases. The acquired points can be redeemed for a variety of goods and services. In the US, there are more than 10 million MyPoints registered users. The service is free to join and subscribers complete an online profile that produces 400 data points about them.
My Points does not pass on personal information (such as names and addresses) to third parties, but companies can use the customer profiles in targeted e-mail campaigns, which MyPoints manages. "Consumers expect to be rewarded for doing business with you. It’s no longer a novelty to shop online," says David Brosse, marketing director of MyPoints Europe.
Finding your way around an online store can be difficult because many product search engines are not smart, says Nick Bidmead, chief operating officer of NCorp, a technology company: "Some search engines are too precise so you get no results. Others are too broad and so you end up with lots of results, most of which are irrelevant to your needs. What you want is the online equivalent of the shopkeeper who can find the product you want or suggest an alternative." [br] MyPoints induces online customers to make purchases by ______.
选项
A、reading its emails and visiting its websites
B、enjoying free services it offers
C、completing an online profile
D、redeeming the acquired points
答案
D
解析
细节推理题。文章第六段第二句话“The acquired points can be redeemed for a variety of goods and services.”提到Mypoints使用积分兑换商品和服务的手段诱惑顾客,故D项说法正确。选项A是MyPoints所要达到的一个目标,而非最终目的,故不正确;选项B文章中未提及;选项C为MyPoints进行营销的手段。
转载请注明原文地址:https://tihaiku.com/zcyy/3625025.html
相关试题推荐
Highstreetshopsuseavarietyofmeanstoattractshoppers,suchasstriki
Highstreetshopsuseavarietyofmeanstoattractshoppers,suchasstriki
Weareallnaturallyattractedtopeoplewithideas,beliefsandinterestsl
Weareallnaturallyattractedtopeoplewithideas,beliefsandinterestsl
Weareallnaturallyattractedtopeoplewithideas,beliefsandinterestsl
Weareallnaturallyattractedtopeoplewithideas,beliefsandinterestsl
Weareallnaturallyattractedtopeoplewithideas,beliefsandinterestsl
Aswementionedearlier,thereisawidevarietyofsportsactivitiesavaila
Aswementionedearlier,thereisawidevarietyofsportsactivitiesavaila
Aswementionedearlier,thereisawidevarietyofsportsactivitiesavaila
随机试题
根据2012年的统计,中国的GDP仅次于美国,达到了51.8万亿元人民币。Accordingtostatisticsin2012,China’sGD
WhatistheheightoftowersatSkyGreensverticalfarm?[br][originaltext]
崩塌事故防治技术包括()。A.采取支撑、嵌补、锚杆等措施进行加固 B.清除危
根据以下材料,回答126--130题 按执行部门分,该年度我国企业部分的
苦寒有大毒,善散结消肿、通络止痛的是A.血竭B.儿茶C.刘寄奴D.马钱子E.土鳖
一小儿,女患者,11岁。患甲状腺癌,并有颈淋巴结转移。医生告诉患儿母亲,女孩需做
电压互感器与变压器主要区别在于容量小。
以下不属于产业组织创新的直接效应的是()。 A.专业化分析与协作B.促
一用户为800kW,cosψ=0.65(滞后)的感性负载,若用一台三相同步发电机
对于调压室,下列说法正确的是( )。A.用来调节水轮机的工作水头 B.用来反
最新回复
(
0
)