2. 职称英语
  3. The producers of instant coffee found their product strongly resisted in the

The producers of instant coffee found their product strongly resisted in the

游客2024-06-03  9
问题     The producers of instant coffee found their product strongly resisted in the market places despite their obvious advantages. Furthermore, the advertising expenditure for instant coffee was far greater than that for regular coffee. Efforts were【C1】______ to find the cause of the consumers’ seemingly unreasonable【C2】______ to the product. The reason given by most people was【C3】______   for the taste. The producers suspected that there might be【C4】______ reasons, however. This was confirmed by one of【C5】______  research’s classic studies, one often cited in the trade. Mason Haire, of the University of California,【C6】______ two shopping lists that were identical except for one【C7】______ . There were six items common to both lists, carrots, baking power, bread, canned peaches and potatoes,【C8】______ the brands or amounts specified. The seventh item, in the fifth【C9】______ both fists, read "! pound. Maxwell House coffee" on the list and "Nescafe instant coffee" on the【C10】______ One list was given to each person in a group of fifty【C11】______ , and the other list to those in another group of the same【C12】______ .The women were asked to study their lists and then to describe【C13】______ they could, the kind of woman (personality and character)【C14】______  would draw up that shopping list.【C15】______ half of those who had received the list including instant coffee【C16】______ a housewife who was lazy and a poor planner.【C17】______ , only one woman in the other group described the housewife, who had【C18】______ regular coffee on her list,【C19】______ lazy; only six of that group suggested that she was a poor planner. Eight women felt that the instant-coffee user was probably not a good wife! No one in the other group【C20】______ such a conclusion about the housewife who intended to buy regular coffee.  [br] 【C7】
选项 A、goods
B、coffee
C、brand
D、item
答案 D
解析 词汇辨义题。本句的意思是：“两张购物清单除了一件商品不同之外，其他完全一样。”四个选项中，A goods“货物”；B coffee“咖啡”；C brand“商标，牌子”； D item“项目，产品”，例如：an export item(出口项目)。综合分析，购物单上的每一项都可以称作item，而不用goods。因此选项D为正确答案。
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