首页
登录
职称英语
The poor old consumer! We’d have to pay a great deal more if advertising did
The poor old consumer! We’d have to pay a great deal more if advertising did
游客
2024-05-29
3
管理
问题
The poor old consumer! We’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc, from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway bylaws while waiting for a train? Would you like to read only closely-printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial ration and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast pro grams is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn’t forget is the "small ads", which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch,’ match and dispatch" column but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is! [br] We are different from the old consumers in that ______.
选项
A、we have cheap goods because of heavy advertising
B、we know to inform is one of the functions of advertising
C、we have much knowledge about household goods
D、we believe the only purpose of advertising is to sell goods
答案
A
解析
首段首句首先提出“往日的顾客很可怜”的观点,第2句和第3句解释了作者提出这个观点的原因,选项A的内容与第3句相同,为本题答案。
转载请注明原文地址:https://tihaiku.com/zcyy/3610916.html
相关试题推荐
Thepooroldconsumer!We’dhavetopayagreatdealmoreifadvertisingdid
Thepooroldconsumer!We’dhavetopayagreatdealmoreifadvertisingdid
Thepooroldconsumer!We’dhavetopayagreatdealmoreifadvertisingdid
Themakersanddealersfirst_________tofindoutwhattheconsumerwantstobu
Consumergroupshavecomplainedthattheexistingtwo-companysystemhasledto
Amidweakjobandhousingmarkets,consumersaresavingmoreandspendingle
Amidweakjobandhousingmarkets,consumersaresavingmoreandspendingle
Amidweakjobandhousingmarkets,consumersaresavingmoreandspendingle
Amidweakjobandhousingmarkets,consumersaresavingmoreandspendingle
Amidweakjobandhousingmarkets,consumersaresavingmoreandspendingle
随机试题
FarewellSpeech1."Specialneeds"Commonlydefinedbyw
ManypeopleimaginethatAlzheimer’sdisease(早老性痴呆病),thedegenerativediso
Readthefollowingtext.Choosethebest
图示梁ACB用积分法求变形时,确定积分常数的条件是(式中V为梁的挠度,θ为梁横截
肺气肿患者最具特征性的体征是A.听诊呼吸音减弱,呼气延长 B.双肺叩诊呈过清音
中国的资源、地理环境、社会经济等特殊条件,都会影响中国的科技发展。在我与青年人的
(2017年真题)套期保值者通过基差交易,可以实现的效果有()。(不计手续费等
下列属于似动现象的包括()。多选A.行驶的火车 B.活动的电影画面 C.
下列各项中,不应通过“其他货币资金”科目核算的有( )。A.销售商品收到购货方
有关理想质粒载体的特点,正确的是A.其复制受宿主控制 B.不含耐药基因 C.
最新回复
(
0
)