首页
登录
职称英语
[originaltext] Over the past decade, the environmental movement has exploded
[originaltext] Over the past decade, the environmental movement has exploded
游客
2024-05-22
4
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, the first wave suffered from rough and poorly-conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement, using such ambiguous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly strict laws, setting definitions for terms like "ozone friendly", "biodegradable", and "recycled". According to the state’s court, "California seeks to guard against potentially inaccurate claims or ecological boost about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, during which environmental concern is part of the mainstream, too.
Questions 29 to 32 are based on the passage you have just heard.
29. What was the problem with green advertisements in early times?
30. What was the response by consumers to the early green advertisements?
31. What is said about advertisements after the first wave?
32. Which state took the lead in guarding inaccurate environmental claims?
选项
A、They became more popular.
B、They were more regulated.
C、They grew less honest.
D、They became better produced.
答案
B
解析
根据短文中提到的In 1992 the FederalTrade Commission established guidelines for green marketing,followed shortly by state governments可知,绿色广告在第一次浪潮后受到了更严格的监管,故答案为[B]。
转载请注明原文地址:https://tihaiku.com/zcyy/3605651.html
相关试题推荐
[originaltext]Overthepastdecade,theenvironmentalmovementhasexploded
[originaltext]Overthepastdecade,theenvironmentalmovementhasexploded
[originaltext]W:Interestedinthisbook?Thisisourbestsellerthisweek.M:
[originaltext]M:Iwentoutwithmygirlfriendtoanicerestaurantlastnight
[originaltext]M:Iwentoutwithmygirlfriendtoanicerestaurantlastnight
[originaltext]M:Jane,I’mhavingdifficultywithallthetheoreticstuffwear
[originaltext]M:Jane,I’mhavingdifficultywithallthetheoreticstuffwear
[originaltext]M:Jane,I’mhavingdifficultywithallthetheoreticstuffwear
[originaltext]M:Jane,I’mhavingdifficultywithallthetheoreticstuffwear
[originaltext]TheAmericansbelievethatanybodycanbecomePresidentofth
随机试题
RobSapp,27,fromKent,lovedgameswhenhewasattendingschool.Infact,
ManyofhiscolleagueseventuallyagreedthatEinstein’stheorywastenable.A、te
WhatissoontoopeninChina?[br][originaltext]W:Goodmorning,Mr.Lombard.
HowtoSurviveaLayoffYou’velostyourjob,butit
银行可以通过项目评估依据借款人投资的未来现金流状况发放中长期贷款的资产管理理论是
合同订立过程中,属于要约失效的情形是()。A.承诺通知到达要约人 B.受
A.赖氨酸B.丙氨酸C.谷氨酸D.亮氨酸E.脯氨酸属于酸性氨基酸的是
可以施行灌肠的急腹症是A、结肠套叠早期 B、绞窄性肠梗阻 C、肠穿孔 D、
某足球赛决赛,共有24个队参加,它们先分成六个小组进行循环赛,决出16强,这16
A.慢性浅表性胃炎 B.A型胃炎 C.B型胃炎 D.急性单纯性胃炎 E.
最新回复
(
0
)