An organization’s reputation, profitability, and even its continued existenc

游客2024-05-22 18

问题 An organization’s reputation, profitability, and even its continued existence can depend on the degree to which its targeted publics support its goals and policies. Public relations specialists — also【C1】______to as communications specialists and media specialists,【C2】______other titles — serve as【C3】______for businesses, nonprofit organizations, universities, hospitals, and【C4】______organizations, and build and【C5】______positive relationships with the public.【C6】______managers recognize the importance of good public relations【C7】______the success of their organizations, they【C8】______rely on public relations specialists for advice【C9】______the strategy and policy of such programs.
Public relations specialists【C10】______organizational functions such as media, community, consumer, industry, and governmental relations; political【C11】______; interest-group representation; conflict mediation; and employee and investor relations. They do【C12】______than tell the organizations’ story. They【C13】______understand the attitudes and concerns of community, consumer, employee, and public interest groups and establish and maintain【C14】______relationships with them and with【C15】______from print and broadcast journalism.
Public relations specialists draft press【C16】______and contact people in the【C17】______who might print or broadcast their materials. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists.【C18】______the subject is an organization and its policies toward its employees or its role in the community. Often the subject is a public【C19】______such as health, energy, or the environment, and【C20】______an organization does to advance it. [br] 【C12】

选项 A、rather
B、other
C、more
D、less

答案 C

解析结构衔接题。联系下句提到的“他们要了解社区、消费者、员工及公共利益群体所持的态度和所关注的焦点”可知，他们不只是宣传公司的情况，故答案为[C]more。

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