首页
登录
职称英语
[originaltext] Over the past decade, the environmental movement has exploded
[originaltext] Over the past decade, the environmental movement has exploded
游客
2024-05-20
1
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, the first wave suffered from rough and poorly-conceived marketing efforts. Many advertisers embraced a genuine concern for the envi-
ronment. But consumers realized that some companies made false claims and exploited the movement, using such ambiguous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly strict laws, setting definitions for terms like "ozone friendly", "biodegradable", and "recycled". According to the state’s court, "California seeks to guard against potentially inaccurate claims or ecological boost about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, during which environmental concern is part of the mainstream, too.
Questions 29 to 32 are based on the passage you have just heard.
29. What was the problem with green advertisements in early times?
30. What was the response by consumers to the early green advertisements?
31. What is said about advertisements after the first wave?
32. Which state took the lead in guarding inaccurate environmental claims?
选项
A、They were expensive.
B、No one believes them.
C、They were unsuccessful.
D、They were often deceptive.
答案
D
解析
根据短文中提到的But consumers realized that some companies made false claims and exploited the movement…可知,消费者发现许多公司都利用环保运动发布假声明,由此可知早期的绿色广告具有欺性,故答案为[D]。
转载请注明原文地址:https://tihaiku.com/zcyy/3602631.html
相关试题推荐
Itisonlyinthelastdecadethatpeoplehavebecomeawareofthethreattothe
Thepastdecadehasbeenthewarmestfor1,000years,accordingtoa(n)________
______marketresearchhasshownthatmostAmericanspreferenvironmentally-frie
Asuddenmovementcaughttheantelope’s(羚羊)attentionandheinstantlybecameA、s
[originaltext]W:Youcaneithergowithmeoryoucanstayhereattheapartmen
[originaltext]W:Youcaneithergowithmeoryoucanstayhereattheapartmen
[originaltext]Wethinkofaerobicsasbeingahighimpactactivitybutactu
[originaltext]Wethinkofaerobicsasbeingahighimpactactivitybutactu
[originaltext]Wethinkofaerobicsasbeingahighimpactactivitybutactu
[originaltext]Wethinkofaerobicsasbeingahighimpactactivitybutactu
随机试题
Whenyougotoacompanyforaninterview,thereisnoneedtocarethefeelings
Acommonresultofbeingfrustratedisanactofaggression,sometimesviolen
Thetableshowsthepercentageofjourneysmadebydifferentformsoftransport
[originaltext]M:Howdoyouandyourhousemateslike[22]thenewco-op?I’mthi
关于建筑物内防雷击电磁脉冲的以下叙述中,不正确的是()。A.建筑物防雷接地与
依据《普通高中音乐课程标准(实验)》基本理念,按照下列要求进行教学设计。 教学
以下应纳入A上市公司2018年度合并报表范围的有( )。 Ⅰ甲公司由自然人李
模板支架施工中,正确的做法是()A、依据施工方案和质量目标,选择模板支架体系,
把下面的六个图形分为两类,是每一类图形都有各自的共同特征或规律,分类正确的一项是
对于特别重大事故,应当于( )小时内,上报到国务院。A.1 B.9 C.8
最新回复
(
0
)