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In recent decades, franchising (专卖店) has grown increasingly popular and wide
In recent decades, franchising (专卖店) has grown increasingly popular and wide
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2024-05-16
49
管理
问题
In recent decades, franchising (专卖店) has grown increasingly popular and widespread. Sales from franchises in the United States more than doubled during the 1980s, the period of the most 【B1】______ growth for this creative form of business. Especially prevalent in the retail sector, businesses where franchising has 【B2】______a strong presence include fast-food outlets, 【B3】______stores, automobile rental agencies, and service stations.
The reasons for the 【B4】______ growth of franchising are not hard to identify. To begin with, a franchise operation has already identified a 【B5】______market and created a product to fit the consumers’ need. This is especially true of fast-food stores, which have kept pace with the 【B6】______ outlook of modern societies.
In addition, buying a franchise from an established company, while not 【B7】______success, will at least diminish the risk of failure. While around 30% of 【B8】______small companies go bust within the first two years, the failure rate for first-time franchisees is only at around 5%.
【B9】______. Established management, supply, and control systems give franchisees the benefit of previously accumulated business experience while still allowing a limited amount of independence.
【B10】______. Prospective franchisees, however, are well advised to properly research the nature of the industry and the background of the franchise holder before committing themselves and their money. In the words of Colonel Sanders of KFC fame, 【B11】______ [br] 【B9】
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答案
Another reuson why so many inexperienced companiesturn to franchising is the support usually providedby the parent company
解析
听写关键词 Another reason,inexperiencedcompames,turn to, franchising, support,provided,parent company
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