首页
登录
职称英语
[originaltext] Going online is a favorite recreation for millions of America
[originaltext] Going online is a favorite recreation for millions of America
游客
2024-05-15
59
管理
问题
Going online is a favorite recreation for millions of American children. The Internet both entertains and educates children, however, there are some possible negative consequences for children who access kid-based websites. Advertising on kid-based websites has become both a rapidly growing market for consumer companies and a concern for parents. With a dick on an icon, children can link to advertisers and be granted tremendous spending power. Children are an important target group for consumer companies. Children under age 12 spent $14 billion, teenagers another $ 67 billion, and together they influenced $160 billion of their parents’ incomes.
Many critics question the appropriateness of targeting children in Internet advertising and press to require that children be treated as a "special case" by advertisers. Because children lack the analytical abilities and judgment of adults, they may be unable to evaluate the accuracy of information they view, or understand that the information they provide to advertisers is really just data collected by an advertiser.
In return, many advertisers argue that we underestimate the levels of media awareness shown by children. By the age of seven or eight most children can recognize an advertisement and know that its purpose is to sell something and are able to make judgments about the products shown in advertisements. However, as marketers, we should be explicit about our purpose when advertising to children on the Internet.
选项
A、Advertising to children must stop.
B、A liberal view in advertising is unprincipled.
C、Advertising to children must have a clear purpose.
D、Children must be treated differently when advertising.
答案
D
解析
该题问“在作者看来,广告商人应该注意些什么?”如文最后一段"However,as marketers,we should be explicit about our purpose when advertising to children on the Internet."也就是说广告若是针对网上的儿童群体,应该清楚地说明其目的,这与对待其他群体是有区别的。因此,[D]“广告时对儿童群体应作区别对待”是正确的答案。
转载请注明原文地址:https://tihaiku.com/zcyy/3599137.html
相关试题推荐
[originaltext]Hundredsofspeciesofmarinelifemanagetosurviveevenin
[originaltext]Banksarenotordinarilypreparedtopayoutallaccounts;th
[originaltext]M:Nextmonthyou’regoingtocelebrateThanksgivingDay.Whenis
[originaltext]M:(19)Weallknowthatgoingtocollegecansuckyourwalletdry
[originaltext]M:(19)Weallknowthatgoingtocollegecansuckyourwalletdry
[originaltext]M:(19)Weallknowthatgoingtocollegecansuckyourwalletdry
[originaltext](26)Lastweek,wetoldhowtheEnglishlanguagedevelopedas
[originaltext](26)Lastweek,wetoldhowtheEnglishlanguagedevelopedas
[originaltext]GoingonlineisafavoriterecreationformillionsofAmerica
[originaltext]GoingonlineisafavoriterecreationformillionsofAmerica
随机试题
Allofusinresearchhavefocusedonadrugthatisso______thatitcanchange
Whatwillbetheimpactofaglobalcomputernetworkonculturalforms?The
AteamattheUniversityofMichiganrecentlypublishedastudyofhowmarri
发包人委托工程造价咨询机构核对竣工结算文件的,工程造价咨询机构应在()内核对完
国务院颁布《证券投资基金管理暂行办法》后,最先设立的两个基金是()。 Ⅰ.基金
典型肺炎链球菌肺炎的痰液性状是A.脓性痰 B.粉红色泡沫样痰 C.铁锈色痰
传统的西方法律思想史研究存在“吃偏食”的现象,即研究的范围、题材的主次、对象的脉
已知某国国际收支平衡表中,经常项目差额160亿美元,资本和金融项目差额为-10
列宁说,“没有革命的理论,就不会有革命的运动”,这句话应理解为( )。A.革命
对于课程的定义,各类教育著作可谓见仁见智,其中一种定义认为课程“就是从一定社会
最新回复
(
0
)