首页
登录
职称英语
Every country and culture, whether it’s as ancient as India or as young as t
Every country and culture, whether it’s as ancient as India or as young as t
游客
2024-05-14
3
管理
问题
Every country and culture, whether it’s as ancient as India or as young as the Czech Republic, has a history that will greatly affect both market and the marketer. A market that has been heavily exploited in the past by foreigners (or even colonized) will turn a predictably skeptical eye toward any overseas company seeking new sales territory. It may even refuse products that could greatly benefit the society. Understanding that history will enable a marketeer to approach the culture in a more subtle manner, and it will certainly cause an adjustment of schedule. On the other end of the spectrum, a culture that has been marked by independence for some time will have few fears of foreign operations and may find the subtle approach far too lackluster (枯燥乏味的) and slow.
Marketeers may bring their own burdens to the process and should take care to separate themselves, at least emotionally, from their personal and cultural history. Oftentimes, this includes racial prejudices that are difficult to shake, earlier political disagreements that have never been fully settled, or old, unhealed war wounds.
Let’s look at the race issue first. Companies with Caucasian (白人) marketing personnel returning to post apartheid (种族歧视) South Africa are generally plagued with a feeling that they "owe" something to the new black majority government. It’s a completely self generated debt as the government is, in reality, overjoyed that investment has returned after the long embargo. However, this joy doesn’t prevent South African companies from taking advantage of their counterparts’ guilty feeling when it’s time to cut a deal.
On the political front, the relationship between Vietnam and United States is a prime example of two sets of marketeers misinterpreting each other’s history and culture when it was time to do business. Following in the wake of the bloody two-decade war that ended in 1975, the United States and Vietnam finally reopened trade in 1994. The Vietnamese assumed that the American business community would heap investment on them to make up for past wrongs, while the Americans thought they would be welcomed as the saviors (救世主) of Vietnam’s floundering (困顿的) economy. Most of America’s marketeers sent to Vietnam’s were small children during the war, and the conflict had little bearing on their lives. Vietnam’s decision markers, on the other hand, were primarily veterans of the conflict and saw it as the key element of the relationship. Neither side paid attention to the other’s view of history and the results have been decidedly disappointing for almost everyone. [br] The Caucasian example indicates that ______.
选项
A、South African companies are plagued with a guilty feeling
B、South Africans are overjoyed with the overseas investment
C、South Africans owe debts to Caucasian company
D、South African companies take advantage of their counterparts’ guilty feelings
答案
D
解析
推断题。根据第三段最后一句,南非公司利用对方的负疚心理。
转载请注明原文地址:https://tihaiku.com/zcyy/3597988.html
相关试题推荐
[originaltext]Ourcultureisconcernedwithmattersofself-esteem.Self-re
[originaltext]Ourcultureisconcernedwithmattersofself-esteem.Self-re
[originaltext]Ourcultureisconcernedwithmattersofself-esteem.Self-re
InAmerica,peoplearefacedwithmoreandmoredecisionseveryday,whether
InAmerica,peoplearefacedwithmoreandmoredecisionseveryday,whether
InAmerica,peoplearefacedwithmoreandmoredecisionseveryday,whether
InAmerica,peoplearefacedwithmoreandmoredecisionseveryday,whether
InAmerica,peoplearefacedwithmoreandmoredecisionseveryday,whether
Americanculturehasbeenenrichedbythevaluesandbeliefsystemsofvirtu
Americanculturehasbeenenrichedbythevaluesandbeliefsystemsofvirtu
随机试题
A、Sheisrecommendedbyanoldmember.B、Shewillsignupforoneyear.C、Thecl
下列属于我国飞机保险基本险的有()。A.飞机机身保险 B.飞机第三者责任保
在线知识服务流程包括()。A.产品生产 B.在线服务 C.运营维护 D.
下列有关水泥标准稠度用水量的说法错误的是()。A.测定水泥标准稠度用水量的方法
固定义齿修复中,若前牙缺隙小于对侧同名牙,可以通过以下措施改善美观,除外A.排牙
下列肿瘤哪个非真性肿瘤A.阑尾黏液囊肿 B.阑尾假黏液瘤 C.阑尾类癌 D
做市商可以分为( ): Ⅰ特定做市商 Ⅱ一般做市商 Ⅲ多元做市商 Ⅳ单
《中国药典》中,以番木鳖碱为质量控制成分之一的中药是A.苦参 B.麻黄 C.
(2018年真题)根据《民法典》规定,设立权利质权时,不属于只能办理出质
下列有关前后任注册会计师沟通的说法中,错误的是()。A.接受委托前的沟通是
最新回复
(
0
)