首页
登录
职称英语
[originaltext] Advertisement can be thought of as "the means of making known
[originaltext] Advertisement can be thought of as "the means of making known
游客
2024-05-12
23
管理
问题
Advertisement can be thought of as "the means of making known in order to buy or sell goods or services". Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. The media are all used to spread the message, such as, the press, the cinema and commercial radio, television and so on. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement.
There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement.
We might ask who pay for the cost of advertisement, the producer or the customer? Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertisement.
It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that business would not pay large sums for advertisement if they were not convinced of its value to them.
选项
A、In a growing market.
B、In a shrinking market.
C、In any circumstances.
D、With the help of the media.
答案
A
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3595769.html
相关试题推荐
[originaltext]Theworld’ssmartestadolescentsinmathematicsandsciencea
[originaltext]InBritainthereare11nationaldailynewspapersmidmostpe
[originaltext]M:Weseemtobehavingthisconversationoverandoveragain.W:
[originaltext]M:Weseemtobehavingthisconversationoverandoveragain.W:
[originaltext]M:Hey,Amy,whereareyouoffto?W:TotheRecreationCenter.I
[originaltext]M:Hey,Amy,whereareyouoffto?W:TotheRecreationCenter.I
[originaltext]W:I’mreallylookingforwardtothistripwithourgeologyclass
[originaltext]Yuppiesareyoungpeoplewhocamalotofmoneyandliveina
[originaltext]Yuppiesareyoungpeoplewhocamalotofmoneyandliveina
[originaltext]Yuppiesareyoungpeoplewhocamalotofmoneyandliveina
随机试题
ChoosethecorrectletterA,BorC.[br]Inthepracticeexams,thestudentsdi
Arsenal’sgoalkeeperJensLehmannwascouldn’tcontinuetoplaybecausehewas
My______wastellingmethathecouldbemygoodfriend.A、intuitionB、hypothesis
[originaltext]W:Asinglecigarettesoldonastreetcornermaynotcostalot;
以下病例应选何种处理 A.补中益气汤等支持疗法 B.子宫托 C.曼氏手术(
下列关于胰岛素作用的描述,错误的是A.加速葡萄糖的氧化和酵解,促进糖原合成和贮存
()是指企业应根据不同的招聘要求灵活选择适当的招聘形式,用尽可能低的招聘成本吸引
如果我国在巴黎发行一笔美元债券,则该笔交易属于()市场的范畴。A.欧洲债券
当喷浆层较厚时,应分层喷射,每次喷射厚度应根据喷射条件而定,俯喷为( )mm。A
在项目的实施阶段,项目总进度包括( )。A.设计前准备阶段的工作进度 B.决
最新回复
(
0
)