首页
登录
职称英语
[originaltext] Do you know how to advertise for a hank? If you ask people ab
[originaltext] Do you know how to advertise for a hank? If you ask people ab
游客
2024-05-07
30
管理
问题
Do you know how to advertise for a hank? If you ask people about the functions of a bank, they would probably say that the bank is where you can deposit money and cash a check. But it’s much more than these. And we have to tell people this in our advertisement.
There are several things to think about for a bank advertisement. The first problem is to decide who should be our audience. Should our advertisement be aimed at adults with full employment only? Or should it also appeal to students, housewives, retired workers, or even children? It is a good idea to address the largest possible audience. If we introduce the name of our bank to children they will never forget it.
The next question is how to attract people of different social groups to our bank. The usual tip is to offer free gifts, for example, portable radios or T-shirts for the young and gold pens for business executives. That always works. But what do we give to our best customers? That’s another question. What about leather diaries, for example?
Banks are very competitive. We have to think of something new to offer our customers. That’s the third problem. Ours is one of the first banks to have drive-in service and to open on Saturdays, but now many banks do. Most banks also offer a variety of checking and saving accounts and a full range of investment plans to suit the needs of their customers, as well as the 24-hour ATM banking which makes it much faster and easier for customers to withdraw cash or do other things. To attract more customers to our bank, it is essential that we have something that no other bank offers.
选项
A、Its promise to offer services not available at other banks.
B、Its offer of free gifts to its customers.
C、Its description in detail of the services and facilities that the bank provides.
D、Its completely new attitude to banking.
答案
A
解析
What makes a bank most attractive to customers?
转载请注明原文地址:https://tihaiku.com/zcyy/3588082.html
相关试题推荐
[originaltext]WhenMidoriwastwoyearsold,sheoftenclimbedontothepi
[originaltext]WhenMidoriwastwoyearsold,sheoftenclimbedontothepi
[originaltext]Doyouknowhowtoadvertiseforahank?Ifyouaskpeopleab
[originaltext]WhoisthemostimportantpersonintheUnitedStates?Someo
[originaltext]WhoisthemostimportantpersonintheUnitedStates?Someo
[originaltext]W:Wouldyoumindtellinguswhatyouwouldliketobedoingfive
[originaltext]M:Hi,Janet.Youaresoluckytobedonewithyourfinalexamsa
[originaltext]M:Hi,Janet.Youaresoluckytobedonewithyourfinalexamsa
[originaltext]W:I’dliketobookoneeconomy-classtickettoParisforthisSa
[originaltext]W:I’dliketobookoneeconomy-classtickettoParisforthisSa
随机试题
MrDuffyraisedhiseyesfromthepaperandgazedoutofhiswindowonthech
[originaltext]Senatorsarepeoplewhoareelectedevery6yearsandtheyre
Dogswerefirstdomesticatedfromwolvesatleast17,000yearsago,butperh
案例:某高层住宅工地进行墙面清理,未经施工负责人同意将15层的电梯井预留口防护栏
判断下列血气分析结果 A.pH7.50,PCO45mmHg,BE+8 B.p
耐药性是指()A.因连续用药,机体对药物的敏感性低 B.患者对药物产生了精
毛果芸香碱的主要适应证是A.青光眼 B.角膜炎 C.结膜炎 D.视神经水肿
银行及非银行金融机构之间进行短期的、临时性的资金调剂所形成的市场是()。A.票
一方面,教育与社会其他因素的关系密切;另一方面,教育具有相对独立性。
A.64 B.65.6 C.66.6 D.80
最新回复
(
0
)