2. 职称英语
  3. Although Coca-Cola Co: spent nearly $ 2 billion last year advertising its v

Although Coca-Cola Co: spent nearly $ 2 billion last year advertising its v

游客2024-05-05  36
问题      Although Coca-Cola Co: spent nearly $ 2 billion last year advertising its various brands around the globe, it saw its share of the critical U. S. cola market decline. Meanwhile, Pepsi Co. is riding a sizzling (火热的) Britney Spears-led ad. campaign to a bigger share, sod has launched an audacious (大胆的)assault on Coke’s long-held sponsorships. The cola. fight is heating up. And Pepsi is landing most of the punches.
    Pepsi’s share of the U.S. carbonated soft-drink market rose to 31.65% last year, average Digest report. Coke brands, including Diet Coke and Sprite, still lead easily with a 43.7 % share--but that’s down four-tenths of a point. Both companies’ flagship colas, which together account for 1 of 3 sodas sold in the U.S., lost share last year. But Coke’s lost more, and Pepsi scored big with new flavors Code Red and Lemon Twist.
    Pepsi. Co. recently embarrassed its bigger rival by snatching away the National Football League sponsorship, which had been Coke’s for 22 years. Coke dismisses the NFL setback as less important than the individual sponsorships it retains with two-thirds of the league’s teams. "We’re still an NFL sponsor," asserts Jeff Dunn, head of Coke in the Americas. He insists that the "passion point", for consumers is local teams. He says the cost of the league sponsorship had escalated (逐步高升) beyond its value. Beneath Coke’s outward calm, executives are angry over the NFL loss. Now, some on Coke’s board are sad to be upset that Pepsi outdid Coke’s management. This Sets up a marketing competition later this year as Coke tries to tie itself to NFL from the bottom up, team by team, and Pepsi tries to do the same thing from the top down, leveraging its deal with the league.
     Coke has hardly been sitting on its thumbs. Last year it brought out Diet Coke with lemon, and the company is now gearing up to launch Vanilla Coke. Yet if Wail Street is the judge of who’s winning, there’s no contest. Pepsi shares are trading near the an-time high and have almost doubled during Coke’s long depression. Pepsi rates a strong buy from twice as many analysts. The news is not better for Coke among advertising expert. "There’s nothing great going on ever there, "says marketing consultant AI Ries M Atlanta. He gives Pepsi far better marks for "effectively using visuals like Britney Spears to reinforce Pepsi’s image that it is for the young generation". And for companies that sell very similar sugar water, image is everything.  [br] By saying that "Coke has hardly been sitting on its thumbs" , the author means that ______.
选项 A、it is impossible for Coke to be indifferent to the situation
B、it is difficult for Coke to get out of the failures and reverse the situation
C、Coke can’t be the best forever and it is losing its share to Pepsi
D、Coke has realized that it should learn from others to improve itself
答案 A
解析 语义题。本题主要考查对rotting on its thumbs这个词组意思的理解。根据后文的内容Last year it brought out Diet Coke with lemon, and the company is now gearing up to launch Vanilla Coke.可知，去年公司推出了柠朦味的减肥可乐，目前公司正在推出香草味的可乐。由此可以判断，可口可乐公司不会坐视事态的发展。因此选项A“可口可乐公司不可能对形势漠不关心”与原文的意思吻合。
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