首页
登录
职称英语
[originaltext] Over the past decade, the environmental movement has exploded
[originaltext] Over the past decade, the environmental movement has exploded
游客
2024-05-05
6
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement using such nebulous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. [31]Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled." According to the state’s court, "California seeks to guard against... potentially specious claims or ecological puffery about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
29. What were some early problems with the first wave of Green advertisements?
30. What do we know about consumers from the passage?
31. How did Green advertisements change after the first wave?
选项
A、They were expensive.
B、No one believed them.
C、They were unsuccessful.
D、They were often not welcomed.
答案
C
解析
文章提到,第一代的绿色广告因为市场营销不佳,所以受到重创,也就是说,很不成功,故选C。
转载请注明原文地址:https://tihaiku.com/zcyy/3585202.html
相关试题推荐
【B1】[br]【B11】[originaltext]Millionsofyoungpeoplearecreatingblogs.Mi
【B1】[br]【B10】[originaltext]Millionsofyoungpeoplearecreatingblogs.Mi
【B1】[br]【B8】[originaltext]Millionsofyoungpeoplearecreatingblogs.Mil
【B1】[br]【B7】[originaltext]Millionsofyoungpeoplearecreatingblogs.Mil
【B1】[br]【B5】[originaltext]Millionsofyoungpeoplearecreatingblogs.Mil
【B1】[br]【B2】[originaltext]Millionsofyoungpeoplearecreatingblogs.Mil
[originaltext]Themedicalworldisgraduallyrealizingthatthequalityof
[originaltext]About20,000whaleshavebeenslaughteredsinceabanoncomm
[originaltext]About20,000whaleshavebeenslaughteredsinceabanoncomm
[originaltext]Ifanyoneaskedyouwhatwerethemainmeansofcommunication
随机试题
TheU.S.dollarwassupposedtobeattheendofitsrope.Kickingthebucke
Afterathree-yearsurveyofthesocialandbehavioralsciences,acommitte
为了探索生活形态变化与都市发展之间的关系,应进行( )调查。A.收入水平 B
男,20岁。与人口角后,被人用利器扎伤颧颞部,造成软组织出血,急诊采用压迫止血,
(2019年真题)根据会计法律制度的规定,单位下列机构中,应派员监销电子会计档案
下列关于景观敏感度评价的说法,正确的有( )。A.景观表面相对于观景者的视线坡
为了防止塌孔与缩径的产生,在钻进速度方面,应控制其成孔速度在( )m/h。A.
调值公式中各可调因子的现行价格指数,指根据进度付款、竣工付款和最终结清等约定的付
男,50岁,30年吸烟史,支气管镜活检可见鳞状上皮和支气管腺体,此种病理变化属于
某单代号网络图如下图所示,存在的错误有( )。 A.多个起点节点 B.有多余
最新回复
(
0
)