首页
登录
职称英语
[originaltext] Trolleys rallying down aisles, endless checkout queues, and f
[originaltext] Trolleys rallying down aisles, endless checkout queues, and f
游客
2024-05-02
3
管理
问题
Trolleys rallying down aisles, endless checkout queues, and flat-topped boxes crammed to the ceiling, this is IKEA, a Swedish do-it-yourself chain. IKEA revolutionized the look of young people’s interiors with inexpensive furniture. The general philosophy of IKEA is democratic design, and that means form and function at an affordable price. Affordable and simple, IKEA hands the screwdriver over to the customer. Founded in 1943, the company rapidly became the preferred interior shop for students, singles and young families. Annual sales now exceed six billion dollars.
But success is followed by imitation and competition. All the sort of classic department stores are desperate to break into that area, and are doing it in a much more imaginative way. IKEA plans to fight back, using design as its weapon of choice. The company started to work together with designers in the beginning of the 50s. Their proposition clearly is simplicity and good value and very good design. IKEA’s new PS range, takes the furniture supermarket, up-market. The PS range is a range that’s supposed to be a little more modern, a little bit more designer focused. And as IKEA wants to push more on the designers, this collection is quite important for them. And IKEA hopes the PS range will distinguish it from its competitors and imitators, both aesthetically and financially. But the PS line is not expected to reassemble the company’s profitability as quickly as one of its bookshelves. Many say IKEA’s long-term success still depends on following its founding principles. Design married to function and affordability.
30. What contributes to the success of IKEA?
31. How does IKEA react when it is followed by imitation and competition?
32. What is the PS range expected to achieve according to the passage?
选项
A、To make great profit.
B、To boost market share.
C、To distinguish from imitators.
D、To enhance it popularity.
答案
C
解析
短文提到,宜家推出的PS系列旨在将自己与竞争者和山寨品区分开来。选C。
转载请注明原文地址:https://tihaiku.com/zcyy/3580742.html
相关试题推荐
[originaltext]M:Igotsomebadnewstoday.Duetotheeconomiccrisis,thecom
[originaltext]M:Igotsomebadnewstoday.Duetotheeconomiccrisis,thecom
[originaltext]M:Igotsomebadnewstoday.Duetotheeconomiccrisis,thecom
[originaltext]Thosewhousesolarenergyhelpussaveourpreciousfuel.As
[originaltext]Thosewhousesolarenergyhelpussaveourpreciousfuel.As
[originaltext]AlthoughHenryFord’snameiscloselyassociatedwiththecon
[originaltext]AlthoughHenryFord’snameiscloselyassociatedwiththecon
[originaltext]AlthoughHenryFord’snameiscloselyassociatedwiththecon
[originaltext]M:Goodmorning,Dr.Smith.MynameisPeter.Iamafreshmanin
[originaltext]M:Goodmorning,Dr.Smith.MynameisPeter.Iamafreshmanin
随机试题
[originaltext]Mr.Bascombwasupset.Attimeslikethishewishedhehadnev
胎儿完成内旋转是指A.胎头双顶径与母体骨盆入口斜径一致 B.胎头双顶径位于母体
各国证券监管的首要任务是( )。A.保证证券市场的公平、效率和透明 B.防止
可检测细胞因子基因的缺失和突变的是A.生物学活性测定方法B.ELISA法C.流式
HLA分型的临床应用最重要的是A、疾病的确定诊断B、寻找与某些疾病的相关性C
黄芩苷属于A.C-苷 B.O-苷 C.CN-苷 D.S-苷 E.N-苷
下列导致头皮损伤最严重的是A.头皮血肿 B.皮下血肿 C.头皮撕脱伤 D.
很多孩子只能听赞美之词,听不得半点反对意见;有的孩子外表高傲,内心脆弱,敏感多疑
钢筋混凝土中承式拱桥是根据()划分的。A.桥梁的用途 B.行车道位置 C.
出生后至1岁以内的城市婴儿需进行几次健康检查A.1年检查1次 B.每半年检查1
最新回复
(
0
)