首页
登录
职称英语
[originaltext] Trolleys rallying down aisles, endless checkout queues, and f
[originaltext] Trolleys rallying down aisles, endless checkout queues, and f
游客
2024-05-01
17
管理
问题
Trolleys rallying down aisles, endless checkout queues, and flat-topped boxes crammed to the ceiling, this is IKEA, a Swedish do-it-yourself chain. IKEA revolutionized the look of young people’s interiors with inexpensive furniture. The general philosophy of IKEA is democratic design, and that means form and function at an affordable price. Affordable and simple, IKEA hands the screwdriver over to the customer. Founded in 1943, the company rapidly became the preferred interior shop for students, singles and young families. Annual sales now exceed six billion dollars.
But success is followed by imitation and competition. All the sort of classic department stores are desperate to break into that area, and are doing it in a much more imaginative way. IKEA plans to fight back, using design as its weapon of choice. The company started to work together with designers in the beginning of the 50s. Their proposition clearly is simplicity and good value and very good design. IKEA’s new PS range, takes the furniture supermarket, up-market. The PS range is a range that’s supposed to be a little more modern, a little bit more designer focused. And as IKEA wants to push more on the designers, this collection is quite important for them. And IKEA hopes the PS range will distinguish it from its competitors and imitators, both aesthetically and financially. But the PS line is not expected to reassemble the company’s profitability as quickly as one of its bookshelves. Many say IKEA’s long-term success still depends on following its founding principles. Design married to function and affordability.
20. What contributes to the success of IKEA?
21. How does IKEA react when it is followed by imitation and competition?
22. What is the PS range expected to achieve according to the passage?
选项
A、Its reform in design.
B、Its target at young people.
C、Its imaginative design and inexpensive.
D、Its practical design and affordability.
答案
D
解析
宜家的设计理念是大众设计,这意味着以低廉的价格买到具备样式和功能的产品。即实用性和低价位是宜家成功的因素。选D。
转载请注明原文地址:https://tihaiku.com/zcyy/3579288.html
相关试题推荐
[originaltext]Weighingtoomuchcandamageyourhealth,andobesityisagr
[originaltext]Weighingtoomuchcandamageyourhealth,andobesityisagr
[originaltext]W:Ithinkifyouwanttogetsomeexcitementinyourlifeyouou
[originaltext]W:Ithinkifyouwanttogetsomeexcitementinyourlifeyouou
[originaltext]W:Ithinkifyouwanttogetsomeexcitementinyourlifeyouou
[originaltext]W:EricSchurenbergisthemanagingeditorofMoneyMagazineint
[originaltext]W:I’mafraidtheprojecthastobegivenup.Youknow,mypartne
[originaltext]W:I’mafraidtheprojecthastobegivenup.Youknow,mypartne
[originaltext]W:I’mafraidtheprojecthastobegivenup.Youknow,mypartne
[originaltext]W:I’mafraidtheprojecthastobegivenup.Youknow,mypartne
随机试题
HerearetheanswerstosomeFrequentlyAskedQuestions(FAQ)abouttheCambr
PassageThree[br]Whatcouldbethemostappropriatetitleforthepassage?
某银行信贷审查人员在对一家借款企业进行财务分析时,发现该企业近3年来的流动资金占
患者妊娠50天,小腹隐痛不适,痛处不移,舌暗有瘀点,脉弦滑。其证候是()A
WhichisNOTtrueofAlfredNobel?AHew
共用题干 一般资料:求助者.女性,30岁,公司职员。案例介绍:求助者长相漂亮,
一般资料:求助者,男性,29岁,自考本科毕业生。因与父母有矛盾,前来求助。 以
肝素的临床用途有A.脑栓塞 B.心肌梗死 C.DIC晚期 D.体外抗凝
根据《中华人民共和国会计法》的规定,对随意变更会计处理方法的单位,县级以上人民政
假设研制出一种预防丙型肝炎的疫苗,要评价此疫苗的效果,你会选择何种人群作为你的研
最新回复
(
0
)