首页
登录
职称英语
Printing industry that has made fat profits for years is struggling. Plungin
Printing industry that has made fat profits for years is struggling. Plungin
游客
2024-04-30
19
管理
问题
Printing industry that has made fat profits for years is struggling. Plunging circulation has forced many newspapers and magazines to shut. Survivors are seeing readers increasingly choose screen over inky paper, so media companies are printing fewer and slimmer physical copies. Rising online sales and unstable economies mean that retailers are not ordering catalogues and marketing material as they once did. The rising cost of paper has not helped.
Shrinking demand has put large printers such as Schlott Group in Germany out of business. Survivors have little pricing power in a fragmented industry: in America the top 400 printers have less than 30% of the market, according to Ibis World, a research firm. Some say printing firms can now charge only around half what they did five years ago.
If journalists are gloomy about the outlook for their industry, printers are depressed. Media companies can still make some money as readers switch to digital editions; a printer cannot. The outlook for newspaper printers is particularly grim, says Robert Picard, a media economist: advertisers are now keener to run their ads in magazines on high-quality glossy paper(光面纸)than in newspapers, whose circulation is shrinking. But newspapers and magazines require different printing equipment, so switching over is costly.
Some printers are offering marketers and retailers the option of printing more personalised catalogues to target different groups of consumers more accurately. But this is not as profitable as " long runs" , printer-speak for running off hundreds of thousands of identical copies. Several printers have opened their presses to competitors to earn extra money; last year the newspaper group won a contract to print the Evening Standard, a London daily. A few reckon that they can turn a profit from the digital switch, and help clients to design electronic versions of their printed material.
Others are branching out into new businesses. " We know there’s a freight train coming towards us," says Tom Quinlan, the boss of RR Donnelley, a large American printer. Over the past 18 months the firm has bought nine companies including an online self-publishing site, a financial-data firm and one with a technology that newspapers can license for an online-payment system. If you can’t print them, join them. [br] Some printers begin to make profit by printing______for marketers and retailers.
选项
答案
more personalised catalogues
解析
本题考查出版商为了解决现状采取的方法。定位句指出,印刷商向营销人员和零售商提供更多个性化的产品目录来准确定位不同的读者群,目的就是希望可以改变现状从而盈利。题干中的for marketers and retailers与原文中的offering marketers and retailers the option of是同义转述,故本题答案为more personalised catalogues。
转载请注明原文地址:https://tihaiku.com/zcyy/3578418.html
相关试题推荐
Printingindustrythathasmadefatprofitsforyearsisstruggling.Plungin
Printingindustrythathasmadefatprofitsforyearsisstruggling.Plungin
CanthePCIndustryResurrectItself?A)InternetDataCenter
CanthePCIndustryResurrectItself?A)InternetDataCenter
CanthePCIndustryResurrectItself?A)InternetDataCenter
CanthePCIndustryResurrectItself?A)InternetDataCenter
CanthePCIndustryResurrectItself?A)InternetDataCenter
CanthePCIndustryResurrectItself?A)InternetDataCenter
CanthePCIndustryResurrectItself?A)InternetDataCenter
CanthePCIndustryResurrectItself?A)InternetDataCenter
随机试题
Marywasnotpromotedbecauseshedreamedtoomuchand______inherlessons.A、f
Answerthequestionsbelow.ChooseNOMORETHANTHREEWORDSAND/ORANUMBERfrom
Theproblemofchildrenviolencehasbeendiscussedthoroughlyinthewakeo
分析电力系统运行的暂态稳定性时,对于非周期分量电流和负序分量电流的处理原则是(
在健康教育的评价过程中,由于突发事件(如地震),从而影响评价效果属于以下哪种偏倚
测量振动体的位移,对于ω/ωn的取值(ω—振动体振动频率;ωn—传感器振动频率)
下列可引起中枢神经系统兴奋的药物是()。A.麻黄B.桂枝C.柴胡D.细辛E.葛
在某市举办旅游节期间,该市一初中校长决定利用该校地处市中心的优势,将学校操场改为
组织应依据策划的安排,对设计和开发进行验证,以确保设计和开发的输出满足()要求
积木∶玩具∶搭建A.电脑∶主机∶组装 B.成员∶机构∶组建 C.团建∶活动∶
最新回复
(
0
)