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[originaltext] Haagen-Dazs(哈根达斯)from Europe which was started in 1989 is fiv
[originaltext] Haagen-Dazs(哈根达斯)from Europe which was started in 1989 is fiv
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2024-04-29
48
管理
问题
Haagen-Dazs(哈根达斯)from Europe which was started in 1989 is five to ten times more expensive than regular ice cream. Haagen-Dazs has no advantage at all in price. However, it adopted a unique marketing strategy, and quickly occupied the market, and then became a top ice cream brand. That’s because Haagen-Dazs implements its special strategy. First, Haagen-Dazs never sets up shops in the ordinary crowded supermarkets. Haagen-Dazs leisure fashion shops are located in busy section, and their layout is designed carefully, strongly creating elegant atmosphere. And sometimes, a store layout will cost several million dollars. Compared to other ice cream food, the consumer group of Haagen-Dazs is much smaller. It is understood that the "Haagen-Dazs almost never does television advertising." The majority of its ads are the print ads in some particular media which always have strong visual impact, so its advertisements can lock those superior consumers. Moreover, as long as the consumers have spent $ 500 on its products in total, they can become its members. These members will regularly receive direct mail advertisements. Of course, numerous customers are doing verbal propaganda for Haagen-Dazs, which is a powerful weapon. There is always much originality in Haagen-Dazs’ advertising words, such as the famous one, "Love her, let her eat Haagen-Dazs." These classic and sensational advertisements of Haagen-Dazs have attracted numerous lovers, and they become regulars. Once the product is labeled with love, it may become the love token and the witnesses of lovers’ feelings.
23. What is one of the features of Haagen-Dazs leisure fashion shops?
24. What do we know about the advertisements of Haagen-Dazs?
25. Why do so many lovers become regular customers of Haagen-Dazs?
选项
A、They think the taste of Haagen-Dazs is special.
B、They like the environment in Haagen-Dazs shops.
C、They take Haagen-Dazs as a love token.
D、They think Haagen-Dazs is a symbol of status.
答案
C
解析
目的原因题。短文中提到哈根达斯经典的煽情广告词吸引了无数情侣,并使其成为哈根达斯的常客,这是因为哈根达斯被贴上了爱情的标签,成为情侣们的爱情信物和感情见证。由此可知,很多情侣热衷于哈根达斯是因为他们认为哈根达斯是一种爱情的象征。
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