首页
登录
职称英语
[originaltext] Some luxury brands have always aimed exclusively at either me
[originaltext] Some luxury brands have always aimed exclusively at either me
游客
2024-04-29
3
管理
问题
Some luxury brands have always aimed exclusively at either men or women, but most are happy to promote their stores to serve both sexes. Having noticed that the single-sex classrooms are proved to be better for learning, some luxury brands guess that single-sex stores may sell better. The trend of opening stores for men only took off two years ago. Now more brands are catching on. Men can be very loyal customers, supporting their favorite brands more than women do, but they also tend to adopt a hunting attitude toward shopping. Men like to hunt, while women gather. Men will set out on a shopping expedition with a clear, specific goal in mind, and once they’ve found what they want, they quickly leave the crowd. Women are content to spend hours searching, often with no clear goal. But give a man a retail environment where he feels at home—or even more comfortable than he does at home—and you’ll keep him there longer, and almost certainly sell him more. Even luxury brands already strongly associated with menswear are paying more attention to their retail space, trying to create a private club environment. The men-only concept store is likely to expand as luxury firms pursue male spending power in emerging markets, particularly in Asia. "And now that the rich Asian customers aren’t under pressure to hide their wealth, men with the spending power are really treating themselves and visibly enjoying the fruits of their success," says Barker.
23. What do some luxury brands infer from the case that single-sex classrooms are better for learning?
24. What should luxury firms do to sell more to men?
25. Why do luxury firms pursue male purchasing power in Asia according to Barker?
选项
A、Provide more outdoor clothing and equipments.
B、Turn their attention to female customers.
C、Make the shopping area as comfortable as home.
D、Make the shopping environment more exciting.
答案
C
解析
事实细节题。短文中间部分提到,如果提供温馨如家的零售环境,就可以把男士们挽留得久一些,而且几乎可以肯定他们会多买些东西。
转载请注明原文地址:https://tihaiku.com/zcyy/3576770.html
相关试题推荐
[originaltext]W:Oh,Iamsoangry.Mybiologyprofessorwouldnotevenletme
[originaltext]W:Oh,Iamsoangry.Mybiologyprofessorwouldnotevenletme
[originaltext]W:Oh,Iamsoangry.Mybiologyprofessorwouldnotevenletme
[originaltext]Today,rollerskatingiseasyandfun.Butalongtimeago,i
[originaltext]Today,rollerskatingiseasyandfun.Butalongtimeago,i
[originaltext]Itiscommonknowledgethatmusiccanhaveapowerfuleffect
[originaltext]Itiscommonknowledgethatmusiccanhaveapowerfuleffect
[originaltext]WhatwasthemostpopularmixabouttheUnitedStatesinthe
[originaltext]M:(22)Whatmadeyoudecideonthistypeofoccupation?W:Oh,to
[originaltext]M:(22)Whatmadeyoudecideonthistypeofoccupation?W:Oh,to
随机试题
LauraDavisgrewupinLondon,farremovedfromthesmallcountryvillagesh
[originaltext]Thereisprobablynoareaofhumanactivitiesinwhichourva
TopicOnPersonalPrivacyinCyberspaceForthispart,youareallowed30
填入问号处最恰当的是( )。 A、A B、B C、C D、D
丝梗宽度的允许偏差应不超过基本尺寸的()。A.±3% B.±5% C.
下列关于股票的内在价值的说法,正确的是() Ⅰ.股票的内在价值即理论价值
为适应人们控制股市风险,尤其是系统性风险的需要而产生的期货品种是()。A.利率
专责监护人()兼做其他工作。(A)可以(B)根据工作需要可(C)不得
下列分析方法中,适用于分析企业内部环境的有( )。A.PESTEL分析法 B
由于气候、流通环节等原因,2011年河北省食品价格上涨12.2%;烟酒价格上涨
最新回复
(
0
)