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[originaltext] As societies develop, their members start to see things not s
[originaltext] As societies develop, their members start to see things not s
游客
2024-04-27
31
管理
问题
As societies develop, their members start to see things not so much according to what they need, but according to what they want. When people have enough money, these wants become demands.
Now, it’s important for the managers in a company to understand what their customers want if they are going to develop effective marketing strategies. There are various ways of doing this. One way at supermarkets, for example, is to interview customers while they’re doing their shopping. They can be asked what they prefer to buy and then the results of the research can be studied. This provides information on which to base future marketing strategies. It’s also quite normal for top managers from department stores to spend a day or two each month visiting stores and mixing freely with the public, as if they were ordinary customers, to get an idea of how customers act.
Another way to get information from customers is to give them something. For example, some fast food restaurants give away tickets in magazines or on the street that permit customers to get part of their meal for nothing. As well as being a good way of attracting customers into the restaurants to spend their money, it also allows the managers to get a feel for where to attract customers and which age groups to attract.
Another strategy used at some well-known parks such as Disneyland is for top managers to spend at least one day in their work, touring the park dressed as Mickey Mouse or something like that. This provides them with a perfect chance to examine the scene and watch the customers without being noticed.
Questions 23 to 25 are based on the passage you have just heard.
23. Who is the passage designed for?
24. Which can help managers get useful information?
25. What does the passage mainly discuss?
选项
A、Visiting customers themselves.
B、Visiting parks as ordinary customers.
C、Giving customers free food on the street.
D、Asking customers questions at supermarkets.
答案
D
解析
短文中提到三种策略,第一种是在超市询问顾客问题;第二种是给顾客发放免费优惠券;第三种是在公园装扮成米老鼠或类似的角色,来观察顾客的反应,四个选项中只有D)完全符合短文提到的第一种策略,故答案为D)。
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