首页
登录
职称英语
[originaltext] As societies develop, their members start to see things not s
[originaltext] As societies develop, their members start to see things not s
游客
2024-04-27
7
管理
问题
As societies develop, their members start to see things not so much according to what they need, but according to what they want. When people have enough money, these wants become demands.
Now, it’s important for the managers in a company to understand what their customers want if they are going to develop effective marketing strategies. There are various ways of doing this. One way at supermarkets, for example, is to interview customers while they’re doing their shopping. They can be asked what they prefer to buy and then the results of the research can be studied. This provides information on which to base future marketing strategies. It’s also quite normal for top managers from department stores to spend a day or two each month visiting stores and mixing freely with the public, as if they were ordinary customers, to get an idea of how customers act.
Another way to get information from customers is to give them something. For example, some fast food restaurants give away tickets in magazines or on the street that permit customers to get part of their meal for nothing. As well as being a good way of attracting customers into the restaurants to spend their money, it also allows the managers to get a feel for where to attract customers and which age groups to attract.
Another strategy used at some well-known parks such as Disneyland is for top managers to spend at least one day in their work, touring the park dressed as Mickey Mouse or something like that. This provides them with a perfect chance to examine the scene and watch the customers without being noticed.
Questions 23 to 25 are based on the passage you have just heard.
23. Who is the passage designed for?
24. Which can help managers get useful information?
25. What does the passage mainly discuss?
选项
A、Visiting customers themselves.
B、Visiting parks as ordinary customers.
C、Giving customers free food on the street.
D、Asking customers questions at supermarkets.
答案
D
解析
短文中提到三种策略,第一种是在超市询问顾客问题;第二种是给顾客发放免费优惠券;第三种是在公园装扮成米老鼠或类似的角色,来观察顾客的反应,四个选项中只有D)完全符合短文提到的第一种策略,故答案为D)。
转载请注明原文地址:https://tihaiku.com/zcyy/3573241.html
相关试题推荐
[originaltext]Wedonotknowwhenmenfirstbegantousesalt,butwedokn
[originaltext]Wedonotknowwhenmenfirstbegantousesalt,butwedokn
[originaltext]Theworld’sfirstcompletelyautomaticrailwayhasbeenbuilt
[originaltext]Ifyouareinyourtwenties,youownyourfirstcar,yourcar
[originaltext]Ifyouareinyourtwenties,youownyourfirstcar,yourcar
[originaltext]M:Hi.Comein.W:Hi.Istoppedbytoseeifyouwerestilllook
[originaltext]M:Hi.Comein.W:Hi.Istoppedbytoseeifyouwerestilllook
[originaltext]W:Goodmorningandwelcometotoday’sprogramme.Haveyoualways
[originaltext]W:Goodmorningandwelcometotoday’sprogramme.Haveyoualways
[originaltext]M:Haveyousavedenoughforthattripyouwereplanning?Yousai
随机试题
Couldyoutellmewhatitwas______botheredyousomuch?A、itB、whichC、asD、th
下列结论正确的是( )。
当前世界各国德育内容的共同发展趋势不包括()。A.对“全球伦理”的确认 B.对
2018年,我国继续同步提高企业和机关事业单位退休人员基本养老金水平,总体上调5
适用于高压缩性黏土或砂性较轻的亚黏土层沉入桩施工方法是()。 A、锤击沉桩
Thechangeinthatvillagewasmiraculou
( )指某型飞机在某一航线上的最大载运能力的利用程度。 A.飞机生产率
人权是指人按其本质和尊严享有或应当享有的基本权利;法律权利是指被法律规定或认可的
某工程开工至第三个月末累计已完工作预算投资为1200万元,已完工作实际投资为15
2016年8月国务院办公厅发布了( ),以解决产能结构过剩、自主创新能力不强、产
最新回复
(
0
)