首页
登录
职称英语
It would be all too easy to say that Facebook’s market meltdown is coming to
It would be all too easy to say that Facebook’s market meltdown is coming to
游客
2024-04-25
49
管理
问题
It would be all too easy to say that Facebook’s market meltdown is coming to an end. After all, Mark Zuckerberg’s social network burned as much as $ 50 billion of shareholders’ wealth in just a couple months. To put that in context, since its debut(初次登台)on NASDAQ in May, Facebook has lost value nearly equal to Yahoo, AOL, Zynga, Yelp, Pandora, OpenTable, Groupon, LinkedIn, and Angie’s List combined, plus that of the bulk of the publicly traded newspaper industry.
As shocking as this utter failure may be to the nearly 1 billion faithful Facebook users around the world, it’s no surprise to anyone who read the initial public offering(IPO)prospectus(首次公开募股说明书). Worse still, all the crises that emerged when the company debuted—overpriced shares, poor corporate governance, huge challenges to the core business, and a damaged brand—remain today. Facebook looks like a prime example of what Wall Street calls a falling knife—that is, one that can cost investors their fingers if they try to catch it.
Start with the valuation(估值). To justify a stock price close to the lower end of the projected range in the IPO, say $ 28 a share, Facebook’s future growth would have needed to match that of Google seven years earlier. That would have required increasing revenue by some 80 percent annually and maintaining high profit margins all the while.
That’s not happening. In the first half of 2012, Facebook reported revenue of $2. 24 billion, up 38 percent from the same period in 2011. At the same time, the company’s costs surged to $2.6 billion in the six-month period.
This so-so performance reflects the Achilles’ heel of Facebook’s business model, which the company clearly stated in a list of risk factors associated with its IPO: it hasn’t yet figured out how to advertise effectively on mobile devices. The number of Facebook users accessing the site on their phones surged by 67 percent to 543 million in the last quarter, or more than half its customer base.
Numbers are only part of the problem. The mounting pile of failure creates a negative feedback loop that threatens Facebook’s future in other ways. Indeed, the more Facebook’s disappointment in the market is catalogued, the worse Facebook’s image becomes. Not only does that threaten to rub off on users, it’s bad for recruitment and retention of talented hackers, who are the lifeblood of Zuckerberg’s creation.
Yet the brilliant CEO can ignore the sadness and complaints of his shareholders thanks to the super-voting stock he holds. This arrangement also was fully disclosed at the time of the offering. It’s a pity so few investors apparently bothered to do their homework. [br] It can be inferred from the context that the "Achilles’ heel"(Line 1, Para. 5)refers to______.
选项
A、deadly weakness
B、problem unsolved
C、indisputable fact
D、potential risk
答案
A
解析
语义理解题。本段提到,脸谱网现在还未解决如何有效地在移动设备上做广告这一问题,而用手机登录其网站的用户数量却不断飙升,且文章通篇语义色彩都是消极的,故可推出此处应指脸谱网商业模式中的致命软肋,故答案为A)。
转载请注明原文地址:https://tihaiku.com/zcyy/3571360.html
相关试题推荐
AreyourFacebookfriendsmoreinterestingthanthoseyouhaveinreallife?
ItwouldbealltooeasytosaythatFacebook’smarketmeltdowniscomingto
ItwouldbealltooeasytosaythatFacebook’smarketmeltdowniscomingto
Adayafterthemobilephonecelebratedits40thbirthday,Facebookhasprod
Adayafterthemobilephonecelebratedits40thbirthday,Facebookhasprod
Adayafterthemobilephonecelebratedits40thbirthday,Facebookhasprod
Adayafterthemobilephonecelebratedits40thbirthday,Facebookhasprod
Adayafterthemobilephonecelebratedits40thbirthday,Facebookhasprod
Adayafterthemobilephonecelebratedits40thbirthday,Facebookhasprod
Adayafterthemobilephonecelebratedits40thbirthday,Facebookhasprod
随机试题
我国的技术曾经改变了世界的面貌。早在公元一世纪我国就发明了造纸术,1000年后又发明了火药。在公元1500年前的整整1000年间,我国无疑是世界上技术最
Ifyouarelikemostpeople,thenchancesareyouoften_______otherswhilethey
Wealthcannotbuyhappiness.Itcanmakelifemuchmorecomfortable,______.A、ho
ItwaspleasanttowakeupinFlorence,toopentheeyesuponabrightbare
造成意识主观性差异的是( )。A.人的先天素质的差异 B.人所处社会环境的差
肾癌常需用手术与下列疾病鉴别A.肾积水 B.肾结核 C.肾孤立性囊肿
慢性胃炎的中医常见病因有哪些A.痰湿中阻 B.脾胃虚弱 C.以上均是 D.
正常的成人胸外心脏按压深度为( )。A.1~2cm B.3~4cm C.5
患者男,40岁,在试戴金属冠时,反映戴上右侧后牙冠时,咬合时下颌有偏移,去除冠后
根据证券法律制度的规定,下列各项中,属于上市公司持续信息披露文件的是( )。A
最新回复
(
0
)