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[originaltext] McDonald’s got a little bit closer to conquering the globe Mo
[originaltext] McDonald’s got a little bit closer to conquering the globe Mo
游客
2024-04-25
8
管理
问题
McDonald’s got a little bit closer to conquering the globe Monday when it opened its first restaurant in Vietnam.
The opening comes among challenging period for McDonald’s in its home market.(23)On Monday its US business reported its same-store sales fall three months in a row, and in January the CEO Don Thompson noted that the company had lost some relevance with customers. McDonald’s is becoming increasingly reliant on international markets: In 2012, 68% of profits came from outside the US, up from about a 50-50 split in 2000.
Thompson told Fortune that entry into Vietnam shouldn’t be read as a change in strategy or a refocusing of efforts. "We’re not shifting all of our resources to just opening new markets," he says. However, he did note that Asia would be the main competitive field. McDonald’s has much more work to do in Asia—(24)expands its business in existing markets and opens up new chains in nations where it has’t covered.
Vietnam’s 350-seat restaurant in Ho Chi Minh City, open 24-hours, is located at the end of the 1 000-mile highway that connects the city with the capital. Hanoi. The location features Vietnam’s first drive-through, which is open to both cars and the motorcycles. Menu highlights the McPork, a new item tailored to the local market that is made with a pork sausage patty on a sesame bun.(25)Most of the ingredients in this restaurant are sourced from the US, Australia, Malaysia, and Thailand.
23. How did McDonald s perform in its home market?
24. What will McDonald’s do in its Asia market?
25. What do we know about the new restaurant in Vietnam?
选项
A、Shift the main emphasis to Vietnam.
B、Innovate new food which caters for Asians.
C、Develop new areas which haven’t been covered with chains.
D、Invest all resources in building up new restaurants.
答案
C
解析
短文中提到,麦当劳在亚洲市场要做的事情很多——扩展现有市场的业务,在未涉足国家开辟新市场。
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