首页
登录
职称英语
[originaltext] The appeal of advertising to buying motives can have both neg
[originaltext] The appeal of advertising to buying motives can have both neg
游客
2024-04-21
55
管理
问题
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.
Sometimes advertising is intentionally misleading. A few years ago a brand of bread was offered to dieters with the message that there were fewer calories in every slice. It turned out that the bread was not dietetic , but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer’s real concerns of fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the advertisements, they will benefit from the advertising.
Each consumer must evaluate his or her own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.
Questions 19 to 22 are based on the passage you have just heard.
19. What is this passage mainly about?
20. What does advertising do to persuade the consumer to buy worthless products?
21. Why is the bread advertisement misleading?
22. For most people, why is it worth buying fire insurance?
选项
A、Because of fear of loss among the people.
B、Because fire break out very frequently.
C、Because people will benefit from the purchase.
D、Because the advertising could arouse people’s emotion.
答案
C
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3564418.html
相关试题推荐
[originaltext]Thefamilyischanging.Inthepast,grandparents,parents,a
[originaltext]Thefamilyischanging.Inthepast,grandparents,parents,a
[originaltext]Thefamilyischanging.Inthepast,grandparents,parents,a
[originaltext]M:I’msotired,Ican’tseestraight.W:You’vebeentiredalot
[originaltext]M:I’msotired,Ican’tseestraight.W:You’vebeentiredalot
[originaltext]W:Haveyouevervisitedaredwoodforest?Irecentlyhadachanc
[originaltext]W:Haveyouevervisitedaredwoodforest?Irecentlyhadachanc
[originaltext]W:Haveyouevervisitedaredwoodforest?Irecentlyhadachanc
[originaltext]M:I’mlookingforanunfurnishedtwo-bedroomapartment,butall
[originaltext]M:I’mlookingforanunfurnishedtwo-bedroomapartment,butall
随机试题
Lookatthestatementsbelowandtheadviceonhandlingacquisitionsontheoppo
BabyBoomersAreKillingThemselvesatanAlarmingRate[A]Ithaslongh
在列传输介质中,()传输介质的抗电磁干扰性最好。A.双绞线 B.同轴电缆 C
采用802.1q协议的VLAN可以是基于_____的VLANA.端口 B.MA
()是理想的管材,具有重量较轻,很少发生爆管、渗水和漏水现象,可以减少管网
投资管理人可以根据压力测试的结果采取措施包括()。 Ⅰ.暂停申赎Ⅱ.实施应
做好食品安全工作,必须坚持预防为主、关口前移。各地、各部门要继续加强食品安全风险
在我们上中学的时候经常听一些孩子和同龄人之间互相抱怨“我爸妈真烦,我都这么大了,
李某多次发送淫秽短信、干扰他人正常生活,公安机关经调查拟对李某作出行政拘留10日
把事物的各个部分、各种属性结合起来加以反映的知觉特性称为知觉的()。单选A.
最新回复
(
0
)