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[originaltext]W: Jack, sit down and listen. This is important. (9) We’ll have t
[originaltext]W: Jack, sit down and listen. This is important. (9) We’ll have t
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2024-04-19
66
管理
问题
W: Jack, sit down and listen. This is important. (9) We’ll have to tackle the problems of exporting step by step. And the first move is to get an up-to-date picture of where we stand now.
M: Why don’t we just concentrate on expending here at home?
W: Of course, we should hold on to our position here. But you must admit the market here is limited.
M: Yes, but it’s safe. (10) The government keeps out foreigners with import controls. So I must admit I feel sure we could hold our own against foreign bikes.
W: I agree. That’s why I am suggesting exporting. Because I feel we can compete with the best of them.
M: What you are really saying is that we’d make more profit by selling bikes abroad, where we have a cost advantage and can charge high prices.
W: Exactly.
M: But, wait a minute. (11) Packaging, shipping, financing, etc. will push up our cost and we could end up no better off, maybe worse off.
W: OK. Now there are extra costs involved. But if we do it right, they can be built into the price of the bike and we can still be competitive.
M: How sure are you about our chances of success in the foreign market?
W: Well, that’s the sticky one. (12-1) It’s going to need a lot of research. I’m hoping to get your help. Well, come on, Jack. Is it worth it, or not?
M: There will be a lot of problems.
W: Nothing we can’t handle.
M: Um... I’m not that hopeful. But, yes, (12-2) I think we should go ahead with the feasibility study.
W: Marvelous, Jack. I was hoping you be on my side.
9. What does the woman intend to do?
10. Why does the man think it’s safe to focus on the home market?
11. What is the man’s concern about selling bikes abroad?
12. What do the speakers agree to do?
选项
A、Extra costs might eat up their profits abroad.
B、More workers will be needed to do packaging.
C、They might lose to foreign bike manufacturers.
D、It is very difficult to find suitable local agents.
答案
A
解析
四个选项均是对国外市场不利因素的描述:A)“额外的成本支出会抵消掉利润”、B)“需要更多的工人进行包装”、C)“他们可能会输给外国自行车生产商”和D)“很难找到合适的当地代理商”,听录音时应关注公司将会遇到的问题。对话中女士对男士说他们出口自行车可以获取更多的利润,因为他们可以将自行车价格抬高,具有成本优势,但男士却担心包装、运输等会将成本提高,影响利润,故答案为A)。
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