首页
登录
职称英语
[originaltext] Trolleys rallying down aisles, endless checkout queues, and f
[originaltext] Trolleys rallying down aisles, endless checkout queues, and f
游客
2024-04-16
3
管理
问题
Trolleys rallying down aisles, endless checkout queues, and flat-topped boxes crammed to the ceiling, this is IKEA, a Swedish do-it-yourself chain. IKEA revolutionized the look of young people’s interiors with inexpensive furniture. The general philosophy of IKEA is democratic design, and that means form and function at an affordable price. Affordable and simple, IKEA hands the screwdriver over to the customer. Founded in 1943, the company rapidly became the preferred interior shop for students, singles and young families. Annual sales now exceed six billion dollars.
But success is followed by imitation and competition. All the sort of classic department stores are desperate to break into that area, and are doing it in a much more imaginative way. IKEA plans to fight back, using design as its weapon of choice. The company started to work together with designers in the beginning of the 50s. Their proposition clearly is simplicity and good value and very good design. IKEAls new PS range, takes the furniture supermarket, up-market. The PS range is a range that’s supposed to be a little more modern, a little bit more designer focused. And as IKEA wants to push more on the designers, this collection is quite important for them. And IKEA hopes the PS range will distinguish it from its competitors and imitators, both aesthetically and financially. But the PS line is not expected to reassemble the company’s profitability as quickly as one of its bookshelves. Many say IKEAls long-term success still depends on following its founding principles. Design married to function and affordability.
Questions 20 to 22 are based on the conversation you have just heard.
20. What contributes to the success of IKEA?
21. How does IKEA react when it is followed by imitation and competition?
22. What is the PS range expected to achieve according to the passage?
选项
A、It promotes its marketing strategies.
B、It uses design to fight back.
C、It improves its management efficiency.
D、It switches to aim at the up-market.
答案
B
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3557848.html
相关试题推荐
[originaltext]Choosingwhattoeatisnolongeraseasyasitoncewas.Sto
[originaltext]Choosingwhattoeatisnolongeraseasyasitoncewas.Sto
[originaltext]Choosingwhattoeatisnolongeraseasyasitoncewas.Sto
[originaltext]NewYorkers,wholiveinthecitythatfamouslyneversleeps,
[originaltext]NewYorkers,wholiveinthecitythatfamouslyneversleeps,
[originaltext]W:Goodmorning.I’mfromtheNewYorkBookReview.CouldIasky
[originaltext]W:Goodmorning.I’mfromtheNewYorkBookReview.CouldIasky
[originaltext]W:Hi,I’mRebeccaHall.I’mcallingfromBaumatic.M:Oh.Hi,Re
[originaltext]W:Hi,I’mRebeccaHall.I’mcallingfromBaumatic.M:Oh.Hi,Re
[originaltext]W:Areyougoingtothedinnerforyoungteacherstomorrownight?
随机试题
Manycountrieshaveaholidaytocelebrateworkers’rightsonoraroundMay
Thewordconservationhasathrifty(节俭)meaning.Toconserveistosaveand
Withthebreakneckspeedatwhichtoday’sbusinessesmove,there’sonemantr
ThePurchaseofAlaska,aRealDealA)Alaskaisthelargest
在建设项目方案经济比选原则中,方案经济比选应以动态分析方法为主,在对投入和产出进
近代由于交通方式与交通设施的发展而导致原有地位相对衰落的城市是( )。A.郑州
羌活和防风功效的共同点是A.止痛 B.止痉 C.祛风 D.解表
关于急性白血病的化疗方案,错误的是 A.急淋白血病采用DVLP方案B.急粒白
企业在进行产品组合优化时,可以采取的策略有()。A.扩大产品组合 B.集中
对于机场道面用水泥混凝土,大多是干硬性混凝土,为了保证其流动性,一般在混凝土搅拌
最新回复
(
0
)