首页
登录
职称英语
The 35-year-old Beijing woman is watching an ad showing a giant television m
The 35-year-old Beijing woman is watching an ad showing a giant television m
游客
2024-04-13
14
管理
问题
The 35-year-old Beijing woman is watching an ad showing a giant television made by the Chinese company Haier. A stream of introduction for the television floats in and out of view, including one about receiving electronic mail over the tube. A surfer rides the waves between skyscrapers, his wash leaving an "@" in the water. The ad is "too direct", she tells an interviewer. "There is this guy talking, telling me all about the product, showing me some images. We get it—but we don’t like it."
Since a Shanghai television station aired China’s first TV commercial in 1979, most have been the plain, straightforward, tell-the-name-of-the-product-and-what-it-does kind. Those started disappearing in the U.S. in the late 1960s in favor of more subtle pitches using irony and humor. Now a study says Chinese commercials don’t have to talk down to consumers anymore either—at least the one-third of them living in China’s prosperous cities, and who most interest advertisers.
Even the Western agencies that win awards elsewhere for hip, inventive commercials usually keep it simple in China. After all this country only began opening up 20 years ago and is fairly new to advertising. And to consumer culture, too. China is still a developing nation where an income of just $20,000 a year qualifies an urban household as middle-class. On the other hand, city people who once aspired to own the "big three"—a television, refrigerator and washing machine—have already moved up to DVD players and mobile phones. And with a population of 1.3 billion, the world’s largest, China is a huge market. That is why the world’s largest companies, from Coca-Cola to Procter & Gamble, are battling it out in China. Advertisers spent more than $500 million dollars through the first half of the year, estimates market researcher, making China the largest advertising market in Asia after Japan.
The prevailing view of many of those advertisers and their agencies is that the Chinese don’t yet get clever or subtle advertising and they prefer a straightforward ad with lots of information. But the April survey of almost 500 people in five China’s largest cities discovered "a savvy urban population, tired of a diet of ’boring’ ads and hungry to be treated as the sophisticated decision-makers they are." In short, the Chinese appreciation of what makes a good ad is no different from their counterparts anywhere else in the world. [br] What can we learn about the consumer culture in China?
选项
A、It is not as complicated as that outside China.
B、It has not been fully understood yet.
C、Its influence on advertising is still limited.
D、It is one of the most important products of opening up policy.
答案
B
解析
第3段第3句是一个省略句,省略的内容在第2句提及,表明中国对消费文化也不太熟悉,即对它了解还不够,因此B为正确的说法。
转载请注明原文地址:https://tihaiku.com/zcyy/3553177.html
相关试题推荐
Nowadays,itseemsthatpeoplearespendingmoreandmoretimewatchingmovies.
[originaltext]Justwatchinganotherpersonshivercancauseourowntempera
[originaltext]Justwatchinganotherpersonshivercancauseourowntempera
[originaltext]Domesticdogscanperceiveimagesontelevisionsimilarlyto
[originaltext]Domesticdogscanperceiveimagesontelevisionsimilarlyto
北统计局(BeijingBureauofStatistics)数据显示,在过去的5年中,北京市内常住人口数量增长率稳步下降。重点产业的变迁、首都外
东方明珠广播电视塔(TheOrientalPearlRadioandTelevisionTower)位于黄浦江畔、浦东陆家嘴嘴尖上,塔高46
[originaltext]Domesticdogscanperceiveimagesontelevisionsimilarlyto
[originaltext]W:Peter,haveyougotatelevision?M:Yes,Ihave.InfactI’ve
[originaltext]W:Peter,haveyougotatelevision?M:Yes,Ihave.InfactI’ve
随机试题
[originaltext]AnewreportfromtheUnitedNationssaystheworldmustdomuch
关于建设工程质量缺陷责任期的说法,正确的是( )。A.一般为两年,从工程预验收
42岁,性交后出现阴道出血5个月,妇科检查:宫颈为菜花状赘生物,直径约6cm,阴
()不属于即期外汇交易的币种。A.瑞士法郎 B.瑞典克朗 C.泰铢 D.
在一个环境气候多变的生态系统中,生存机会最多的种群是( )。A.形体较小的种群
有关数据显示,从2005年以来,广东高校毕业生自主创业的数量约占当年高校毕业生的
A.烟酸B.考来烯胺C.氯贝丁酯D.硫酸软骨素AE.辛伐他汀久用可促进胆结石形成
甲、乙两人从湖边某处同时出发,反向而行,甲每走50分钟休息10分钟,乙每走1小时
上海零点市场调查公司将上海、北京、广州三地家庭的子女教育与养成费用支出情况做了一
下列哪个不是节能装饰型玻璃( )。A.着色玻璃 B.镀膜玻璃 C.平板玻璃
最新回复
(
0
)