首页
登录
职称英语
[originaltext] I’d like to look at a vital aspect of e-commerce, and that is
[originaltext] I’d like to look at a vital aspect of e-commerce, and that is
游客
2024-04-12
13
管理
问题
I’d like to look at a vital aspect of e-commerce, and that is the nature of the product or service. There are certain products and services that are very suitable for selling online, and others that simply don’t work.
Suitable products generally have a high value-to-weight ratio. Items such as CDs and DVDs are obvious examples. Books, although heavier and so more expensive to post, still have a high enough value-to-weight ratio, as the success of Amazon, which started off selling only books, shows. Laptop computers are another good product for selling online.
Digital products, such as software, films and music, can be sold in a purely virtual environment. The goods are paid for by online transactions, and then downloaded onto the buyer’s computer. There are no postage or delivery costs, so prices can be kept low.
Many successful virtual companies provide digital services, such as financial transactions, in the case of Paypal, or means of communication, as Skype does. The key to success here is providing an easy-to-use, reliable service. Do this and you can easily become the market leader, as Skype has proved.
Products which are potentially embarrassing to buy also do well in the virtual environment. Some of the most profitable e-commerce companies are those selling sex-related products or services. For a similar reason, online gambling is highly popular.
Products which are usually considered unsuitable for selling online include those that have a taste or smell component. Food, especially fresh food, falls into this category, along with perfume. Clothes and other items that need to be tried on such as diamond rings and gold necklaces are generally not suited to virtual retailing, and, of course, items with a low value-to-weight ratio.
There are exceptions, though. Online grocery shopping has really taken off, with most major supermarkets offering the service. The inconvenience of not being able to see the food you are buying is outweighed by the time saved and convenience of having the goods delivered. Typical users of online supermarkets include the elderly, people who work long hours and those without their own transport.
23. What is important to the success of an online store?
24. What products are unsuitable for selling online?
25. Who are more likely to buy groceries online?
选项
A、The guaranteed quality of its goods.
B、The huge volume of its annual sales.
C、The service it provides to its customers.
D、The high value-to-weight ratio of its goods.
答案
D
解析
在这篇讲话中,讲话人提到有些产品和服务适合网络销售,有些却不适合,而适合的产品通常都具备较高的价值重量比(high value-to-weightratio)。由此判断,网络商店是否成功,产品具备较高的价值重量比是很重要的,因此选择D项。讲话只谈到了产品的价值重量比,并没有谈论产品的质量和销量,故排除A项“产品的质量保证”和B项“巨大的年销量”;虽然讲话中谈到了service一词,但并没有做具体说明,C项“它向消费者提供的服务”没有依据。
转载请注明原文地址:https://tihaiku.com/zcyy/3552523.html
相关试题推荐
[originaltext]Wearegoingtostartastudyofsunspotstoday,andIthink
[originaltext]Wearegoingtostartastudyofsunspotstoday,andIthink
[originaltext]Mostschoolsoffermusicandartclassestogivestudentsaw
[originaltext]Lipstickplaysanimportantroleinsexualattractionandcan
[originaltext]Lipstickplaysanimportantroleinsexualattractionandcan
[originaltext]POLICEintheUKhavelaunchedastopandsearchprogramarou
[originaltext]POLICEintheUKhavelaunchedastopandsearchprogramarou
[originaltext]POLICEintheUKhavelaunchedastopandsearchprogramarou
[originaltext]W:Iseeyouarehavingthefishforlunch.M:That’sright.Fish
[originaltext]W:Iseeyouarehavingthefishforlunch.M:That’sright.Fish
随机试题
Dafterinterviewingbecomecommonpractice【S1】______intheUnite
HomelandSecuritySecretaryJanetNapolitanowarnedthatwejustcan’twin,
在下图所示的工作表中,若学生的最终成绩等于平时成绩的30%加上考试成绩的70%,
简单随机抽样的抽选方法包括抽签法和随机数法。
患儿男,出生3天。生后第一天即出现呕吐,频繁呕吐黄绿色液,一直未排胎粪。查体:上
企业价值评估中,选择价值比率计算时间区间时,以下说法不正确的是( )。A.可比对
课堂讨论是初中道德与法治课教学中常用的教学方法。请简述课堂讨论在道德与法治课教学
A.带现象B.等价带C.前带D.后带E.比例性抗原过量时,称为
自发性气胸以继发于下列疾病为多的是A:肺脓肿 B:肺癌 C:肺炎 D:支气
承租人占有融资租赁物期间,租赁物造成第三人人身伤害或者财产损害的,出租人不承担责
最新回复
(
0
)