首页
登录
职称英语
It was going to have roughly the effect of a neutron bomb attack on high str
It was going to have roughly the effect of a neutron bomb attack on high str
游客
2024-04-11
38
管理
问题
It was going to have roughly the effect of a neutron bomb attack on high streets and shopping malls. The buildings would be left standing but the people would vanish. Such was the superior efficiency of selling things via the Internet that brick-and-mortar stores would be unable to compete on price, choice or even service. Book and music sellers had already been "Amazoned". Soon web-based "category-killers", in everything from toys to pet supplies, would overwhelm their physical-world competitors. Shoppers would never be more than a mouse-click from the best deals. Traditional retailers, terrified of cannibalizing(同类相食)sales and destroying the value of their expensive properties, were already too late to meet the challenge. "In some categories," said Mary Meeker, a seer(预言家)of the Internet at Morgan Stanley, "it’s already game over."
These are convenient beliefs for anyone justifying some e-commerce share prices, but they are already mostly wrong. The reasons should surprise no one. The Internet is not a dominant technology but rather a network of people. It is a rich and highly flexible means of communicating that is rapidly achieving pervasiveness because more and more people find it easy and convenient to use. But it is those people’s preferences that will count: and for most people, shopping is more than just a means to an end. Even if the Internet provided a perfectly efficient way to shop it would not provide a satisfactory alternative to the physical enjoyment of sniffing a ripe melon, say, or trying on a cashmere sweater.
Of course, some products, such as music and banking, can be distributed electronically with success and cost saving. But most purchases cannot be reduced to digital code. And distributing physical goods is cumbersome(笨重的)and expensive. Behind even the most exciting user interface there are old-fashioned warehouses and lorries, customers who decline to sit at home waiting for purchases to arrive, and goods that must be re-wrapped and expensively returned. No wonder that the cost of getting goods to customers’ homes so often soaks up the notional price advantages of e-commerce.
What Internet shoppers have quickly realized is that the web is an addition to, and not a substitute for, their shopping habits. It is wonderful for gathering up-to-date information about products and prices. Cyber Dialogue, a research firm, estimates that in 1998 23m Americans sought information online, but then made their purchases offline, compared with only 17.7m who did the whole thing online. [br] According to Mary Meeker, ______.
选项
A、traditional retailers can’t compete with online ones on price, choice or service
B、the battle between traditional retailers and online retailers is over
C、online retailers have prevailed over traditional ones in the market of certain products
D、online retailers have destroyed the value of traditional retailers’ properties
答案
C
解析
结合上文可以知道Mary Meeker所说的game是指网上零售商和传统零售商的销售竞争,她认为在某些类别(也就是在某些产品的销售方面)胜负已分,即网上零售商占领了市场,传统零售商无力反抗,据此可推断C为本题答案。
转载请注明原文地址:https://tihaiku.com/zcyy/3550182.html
相关试题推荐
[originaltext]Anewstudy,aimedatdiscoveringthepositiveeffectsofbre
[originaltext]Anewstudy,aimedatdiscoveringthepositiveeffectsofbre
Itwasgoingtohaveroughlytheeffectofaneutronbombattackonhighstr
Itwasgoingtohaveroughlytheeffectofaneutronbombattackonhighstr
Itwasgoingtohaveroughlytheeffectofaneutronbombattackonhighstr
Innovation,theeffectiverecipeofprogress,hasalwayscostpeopletheirj
Innovation,theeffectiverecipeofprogress,hasalwayscostpeopletheirj
Innovation,theeffectiverecipeofprogress,hasalwayscostpeopletheirj
Innovation,theeffectiverecipeofprogress,hasalwayscostpeopletheirj
Thereisneveragoodtimetohaveaheartattack,butthewisepersonaffli
随机试题
RaulVargasRevealsRetirementPlans
Therehasbeenenoughplayingaround,solet’sgetdowntobusiness.A、beginour
( )对证券公司和证券投资咨询机构发布证券研究报告行为实行自律管理,并制定相应
治疗洋地黄中毒引起的室性早搏,应首选的药物是A.奎尼丁 B.利多卡因 C
如今通过量子力学和广义相对论的描述,人类对于自然界的理解已经远远超越了100年前
个人申请保荐代表人资格应当具备的条件有()。A:具备3年以上保荐相关业务经历
美国著名教育心理学家奥苏伯尔认为在学校情境中学生的学习主要是()。 A.接受学
A
背景:某项目建设期为2年,生产期为8年。项目建设投资3100万元,预计全部形成固
发承包双方按照合同约定调整合同价款的若干事项可以分为五大类,其中属于工程变更类的
最新回复
(
0
)