首页
登录
职称英语
The poor old consumer! We’d have to pay a great deal more if advertising did
The poor old consumer! We’d have to pay a great deal more if advertising did
游客
2024-04-11
2
管理
问题
The poor old consumer! We’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway bylaws while waiting for a train? Would you like to read only closely-printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a dull wall or a newspaper full of the daily ration of calamities.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio station and television companies could not survive without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn’t forget is the "small ads", which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" column but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is! [br] The railway bylaws most probably refer to______.
选项
A、newspapers published by railway company
B、lengthy regulations of the railway company
C、boring advertisements about useless products
D、cheerful and witty advertisements on the station
答案
B
解析
第2段第5、6句假设的都是没有广告的情况,而railway bylaws与第6句提到的没有广告的报纸是并列的内容,由此可见,bylaws最可能指的是火车站一些没有广告作用的信息,因此B为本题答案。
转载请注明原文地址:https://tihaiku.com/zcyy/3550178.html
相关试题推荐
Internetadvertisingisbooming.Theindustryhasgonefrom$9.6billionin
Internetadvertisingisbooming.Theindustryhasgonefrom$9.6billionin
Internetadvertisingisbooming.Theindustryhasgonefrom$9.6billionin
[originaltext]Advertisinginformsconsumersabouttheexistenceandbenefit
[originaltext]Advertisinginformsconsumersabouttheexistenceandbenefit
[originaltext]Advertisinginformsconsumersabouttheexistenceandbenefit
Thepooroldconsumer!We’dhavetopayagreatdealmoreifadvertisingdid
Thepooroldconsumer!We’dhavetopayagreatdealmoreifadvertisingdid
Thepooroldconsumer!We’dhavetopayagreatdealmoreifadvertisingdid
Thee-scoreisaconsumerratingmetricusedtodetermineanindividual’spo
随机试题
Mostofusareacutelyawareofhowmuchmobiledataweconsumeonourphone
[originaltext]Moderator:HelloLadiesandGentlemen,itgivesmegreatplea
Chinaistoworkoutanational【B1】______regulationtosafeguardhealthier
根据ISACA的COBIT框架,JT资源没有特别指()。A.资本 B.数据
A.益气健脾,养血调经 B.滋补肝肾,养血调经 C.燥湿化痰,活血通经 D
根据下列饼图,该地区高校在读大学生文科学生比工科学生少()。 A.5.13
人两侧肾脏24小时生成的原尿量约为A.1~2L B.5~10L C.100~
皮亚杰认为,10岁以后,儿童的道德判断主要依据自己认可的内在标准,称为(
可燃物质的聚集状态不同其受热后发生的燃烧过程也不同,下列关于可燃物质燃烧类型的说
()不是砌体结构具有的特点。A.自重大 B.保温隔热性能好 C.抗弯
最新回复
(
0
)